Finance

Pricing Power

Pricing Power Jonathan Poland

Pricing power refers to a company’s ability to increase prices without significantly impacting demand for their products or services. This can be a powerful tool for a business, as it allows them to generate higher revenue without necessarily having to increase their production or sales efforts. However, it is important for companies to use this power wisely, as consistently raising prices can ultimately lead to a decrease in demand over time, as well as the potential for new competitors to enter the market. The following are types of pricing power.

Monopoly
In many cases, a monopoly has a great deal of pricing power as they have no direct competition. For this reason, it is common for monopolies to be regulated. For example, a telecom company that owns all the networks in a city could raise prices for internet access extremely high and people would need to pay as it is an essential service.

Luxury Goods
Brands with high social status enjoy significant pricing power. If a luxury brand lowers prices they typically enjoy a spike in sales but their brand may quickly lose brand value. As such, luxury brands have incentive to maintain high prices.

Differentiated Products
Products and services that are viewed as superior by customers. For example, a popular mobile device offered by a strong brand may easily command both a higher price and greater market share than the closest competition.

Niche Products
Products and services that offer something unique that is valued by a small subset of customers. Niche products may enjoy significant pricing power depending on the niche and their position in the market.

Commodities
A commodity is something that customers view as undifferentiated. Firms selling commodity products have no pricing power whatsoever and must accept market prices.

Substitution Pricing

Substitution Pricing Jonathan Poland

A substitution price is the price at which a customer will choose to switch to a different product or service instead of continuing to purchase the original product or service. This can happen when the customer perceives that the alternative product or service is a better value at a certain price point. For example, a customer may choose to switch from cable television to streaming media services if they believe that the latter is a better value at a lower price. This phenomenon is often observed in industries where there are many similar products or services available, and customers can easily switch from one to another based on price.

Here are some examples of substitution price:

  1. A customer may choose to switch from a premium cable television package to a streaming media service if the latter is offered at a lower price.
  2. A consumer may choose to switch from a brand name laundry detergent to a generic brand if the latter is offered at a lower price.
  3. A traveler may choose to switch from a full-service airline to a budget airline if the latter is offered at a lower price for a similar route.
  4. A restaurant patron may choose to switch from a sit-down restaurant to a fast food chain if the latter is offered at a lower price for a comparable meal.
  5. A consumer may choose to switch from a traditional brick-and-mortar retailer to an online retailer if the latter is offered at a lower price for a similar product.

Substitution price is a common phenomenon that can be observed in many different industries. Some examples of industries where substitution price may be relevant include:

  1. The telecommunications industry, where consumers may switch from one service provider to another based on price.
  2. The retail industry, where consumers may switch from one retailer to another based on price.
  3. The transportation industry, where travelers may switch from one mode of transportation to another based on price.
  4. The food and beverage industry, where consumers may switch from one restaurant or food brand to another based on price.
  5. The entertainment industry, where consumers may switch from one type of entertainment to another based on price.

Overall, substitution price can be relevant in any industry where there are multiple similar products or services available, and customers can easily switch from one to another based on price.

Yield Management

Yield Management Jonathan Poland

Yield management is a pricing strategy used by businesses that offer access to fixed-capacity assets, such as airline seats and hotel rooms. The goal of yield management is to maximize revenue by achieving a high utilization rate for these assets, while also charging the highest possible average price. This can be achieved through the use of price discrimination strategies, which offer different prices to customers based on their willingness to pay.

Yield management is a valuable tool for businesses that operate in industries with high fixed costs, such as the airline and hospitality industries. By using data analytics to analyze customer behavior and market conditions, businesses can implement yield management strategies to effectively manage their revenue and maximize their profits.

Some specific examples of yield management include:

  1. An airline offering different prices for the same flight, depending on the time of day, the length of advance notice, or the level of flexibility in the ticket.
  2. A hotel offering different prices for the same room, depending on the season, the day of the week, or the length of stay.
  3. A rental car company offering different prices for the same car, depending on the time of day, the pick-up location, or the length of rental.
  4. A concert venue offering different prices for the same seat, depending on the popularity of the artist, the location of the seat, or the availability of tickets.
  5. A theme park offering different prices for the same ride, depending on the time of day, the day of the week, or the level of demand.

Revenue Management

Revenue Management Jonathan Poland

Revenue management is the practice of using data analytics to optimize sales and maximize revenue for a business. This can be achieved through the use of dynamic pricing, which takes into account various factors such as inventory levels, customer behavior, and competition in order to set the most appropriate price for a product or service.

In addition to pricing, revenue management can also be used to optimize other aspects of marketing, such as promotion, customer relationship management, and the use of different sales channels. By using data-driven techniques to analyze the market and make informed decisions, businesses can effectively manage their revenue and achieve their financial goals. The following are illustrative examples.

Forecasting

Forecasting demand to set prices. For example, a hotel chain that forecasts demand by property and room type based on historical patterns to set initial prices for an upcoming season. Forecasting may also be used to plan promotional activities such as advertising.

Price Sensitivity

Detecting customer price sensitivity to implement price discrimination such as an airline that attempts to detect business travelers by route and dates in order to charge them more. For example, a flight that doesn’t include a weekend stay is a common method for detecting business travel.

Inventory

Adjusting promotional activity and prices to avoid ending up with unsold inventory. This is particularly important for industries that have inventory that occurs at a point in time such as a seat on a flight.

Channels

Effective use of sales channels to clear inventory and obtain the best price. For example, a hotel may sell through a discount travel agency to clear inventory that isn’t likely to sell through higher price channels.

Segmentation

Identifying segments of customers who have different price sensitivity or who respond to different types of promotion. For example, a bicycle helmet manufacturer may find that customers who are more price sensitive are likely to purchase bright color products whereas customers who willing to pay more tend to prefer conservative colors.

Optimization

Firms use revenue management to optimize for different types of goal. A firm with limited inventory may optimize for average selling price to improve margins. A company that can scale up production may optimize for total sales with a minimum acceptable margin. In some cases, firms may optimize for customer lifetime value. For example, prices that are always jumping up and down due to dynamic pricing can result in loss of loyal customers if a competitor is offering flat prices that customers prefer.

Price Economics

Price Economics Jonathan Poland

Price economics, also known as pricing strategy, is the study of how businesses determine the price of their products and services. This field of economics focuses on the factors that influence pricing decisions and the impact that these decisions have on the market.

One of the key concepts in price economics is the concept of supply and demand. This refers to the relationship between the quantity of a product or service that is available in the market, and the desire of consumers to purchase it. When the demand for a product or service is high, businesses can often increase the price of the product or service, as consumers are willing to pay more to obtain it. On the other hand, when the supply of a product or service is high and the demand is low, businesses may need to lower their prices in order to attract customers.

Another important concept in price economics is the concept of elasticity. This refers to the sensitivity of consumers to changes in the price of a product or service. A product or service is said to be elastic if a small change in price results in a large change in the quantity demanded. For example, if the price of a product increases by 10%, and the quantity demanded decreases by 20%, the product is considered to be elastic. In contrast, a product or service is said to be inelastic if a change in price does not result in a significant change in the quantity demanded.

Businesses must carefully consider these factors when setting prices for their products and services. A pricing strategy that is too high may result in a loss of customers, while a pricing strategy that is too low may not generate enough revenue to sustain the business. Therefore, businesses must carefully balance the various factors that influence pricing decisions in order to determine the optimal price for their products and services.

In conclusion, price economics is a critical field of study that helps businesses understand the factors that influence pricing decisions and the impact that these decisions have on the market. By carefully considering the supply and demand for their products and services, as well as the elasticity of their products, businesses can develop effective pricing strategies that maximize their revenue and ensure the success of their business.

The following are key pricing strategy theories and principles.

  • Bargaining Power
  • Commoditization
  • Competition
  • Competitive Market
  • Customary Pricing
  • Demand
  • Dumping
  • Equilibrium
  • Inferior Good
  • Law Of Demand
  • Law Of Supply And Demand
  • Market Forces
  • Market Value
  • Perfect Competition
  • Predatory Pricing
  • Price Competition
  • Price Optimization
  • Price Sensitivity
  • Price Stability
  • Price Umbrella
  • Price War
  • Pricing Strategy
  • Relative Price
  • Snob Effect
  • Sticky Prices
  • Superior Good
  • Supply
  • Too Cheap To Meter
  • Veblen Goods
  • Willingness To Pay

Origin of Money

Origin of Money Jonathan Poland

Money is a type of asset or object that is widely accepted as a medium of exchange for goods, services, and other transactions. It is a standardized and interchangeable unit of value that is used to facilitate trade and to measure the relative worth of different goods and services.

The origin of money can be traced back to the earliest human civilizations, where it evolved from simple bartering systems to more complex forms of exchange. In the beginning, people would exchange goods and services directly with one another, without the need for a medium of exchange. This was known as the barter system, and it had several limitations, such as the need for a double coincidence of wants and the difficulty of valuing and exchanging goods of unequal value.

To overcome these limitations, people began using standardized and easily divisible forms of value, such as livestock, grains, and precious metals, as a medium of exchange. These were more widely accepted and could be easily divided into smaller units of value, allowing for more flexible and efficient trade. Over time, these forms of value became standardized and widely accepted as a form of money, and the use of money spread throughout the world.

Today, money takes many different forms, including physical currency, such as coins and paper money, as well as digital and electronic forms, such as credit cards, debit cards, and digital currencies. The use of money continues to evolve and change, but it remains an essential part of the global economy and a crucial tool for facilitating trade and commerce.

Commodity Money

Generally speaking, it is a myth that historical societies relied on barter for payment. The earliest human civilizations used commodities as money such as cocoa beans, beads, shells, sugar, alcohol, tobacco, arrowheads, rice, barley and furs. This was in place by the Neolithic Revolution, beginning around 10,000 BC, when humans began to farm and create permanent settlements.

Commodity Credit

Neolithic societies not only had commodity money but they also had credit. For example, there is evidence that farmers used credit against future crop yields to purchase supplies. In this case, the crop was used as a unit of account and form of payment that can be viewed as money.

Coins

Coins allow for far more efficient exchange as a small amount of a precious metal such as gold or silver has the value of a large amount of a commodity such as rice. As such, this greatly facilitates large purchases, payment of wages and the use of money as a store of value. The Chinese historically used cowry shells as a form of commodity and produced bronzed versions of these shells around 900 BC that were arguably the first coins. Lydia, an Iron Age kingdom in present day Turkey, produced electrum coins as early as 700 BC. Electrum is a naturally occurring alloy of gold and silver. Interestingly, Lydia began to debase the currency over time by adding other metals such as copper.

Representative Money

Representative money is money that has no physical value of its own that can be exchanged for a commodity of value such as gold. China produced leather promissory notes in 118 BC that may have been the first representative money. Rome produced similar notes by 57 AD.

Legal Tender

Legal tender is money that has to be accepted as payment according to the laws of a nation. This dates back to a 1833 British Law that was strengthened in 1844 with a law that also fully backed the currency with gold. The Bank of England issued the first permanent bank notes in 1694 and introduced many innovations such as notes in standardized amounts.

Fiat Money

Fiat money is money that has no physical value that also isn’t backed by a commodity by the issuer. Arguably, this originated in present-day Sichuan China in the 10th century whereby the government issued large amounts of paper currency known as Jiaozi that could theoretically be exchanged for gold, silver or silk. The government enforced a monopoly on the printing of money and failed to acquire adequate commodities to back it. Although the Jiaozi was ostensibly convertible, this was prohibited in practice such that it was a defacto fiat currency. This eventually resulted in inflation and abandonment of the currency despite efforts by the government to stabilize it. This involved meaningful innovations such as allowing taxes to be paid with the currency.

Digital Money

The first digital money occurred when banks began to digitalize their records in the 1960s such that large amounts of bank deposits became digital. Initially, these bank deposits could be exchanged for fiat money at a branch and cheques could be written against them. The first online banking service was introduced by Nottingham Building Society in the UK in 1982. This made payments fully electronic for the first time.

Anonymous Digital Money

The first anonymous digital money was introduced by an American company called DigiCash in 1990. This firm declared bankruptcy in 1998 having achieved only limited adoption. The first widely used anonymous digital money was Suica launched by West Japan Railway Company in 2001. This is a rechargeable contactless smart card that can hold small amounts of cash and is widely accepted by point of sale payment systems in Japan. Suica is only anonymous in the sense that it can be purchased and charged with cash without any link to a person.

Decentralized Digital Money

Historically, most digital money is centrally managed by a single firm that may integrate with a large number of partners for payments. In this case, all transactions are recorded in a database controlled by a single organization. In 2009, a currency known as Bitcoin based on cryptography and an elegant system of decentralization known as blockchain was operationalized. Its origins are essentially unknown or disputed. Bitcoin is attributed to the pseudonym Satoshi Nakamoto.

Marketing Costs

Marketing Costs Jonathan Poland

Marketing costs are expenses that are related to promoting and selling products or services to customers. These costs can include advertising, sales commissions, pricing strategies, and distribution expenses. The amount of money that a company spends on marketing can vary, but mature firms typically allocate between 4% and 24% of their total budget to marketing efforts. Startups may spend more or less on marketing depending on their stage of development and business strategy. Here are some examples.

Marketing Overhead

The all-in fixed costs of your marketing and sales teams including things like salary and rent for office space.

Advertising

Paying to reach an audience with a message in broadcast, digital and print media.

Sales Incentives

Performance based pay for salespeople.

Partner Commissions

Sales commissions paid out to partners.

Sponsorships

The cost of sponsoring media influencers, events and other entities such as sports teams.

Promotions

The cost of promotional activities such as a product launch event.

Media Production

The cost of producing marketing media such as a television commercial or social media post.

Consulting Fees

Fees for consulting and other services provided by marketing, creative and advertising agencies.

Marketing Locations

The cost of marketing locations such as a product showroom.

Events

Costs related to holding or attending events such as an industry conference.

Marketing Technology

Expenses for marketing related technology including hardware, software and services. For example, the monthly license fees for a marketing or sales automation platform.

Design & Development

The costs of designing and developing unique marketing technology or media such as a website.

Business Travel

Travel costs related to any marketing or sales activity.

Training

The cost of training marketing and sales teams.

Branding

Costs related to branding such as redesigning a logo.

Merchandising

The costs of displaying merchandise including things like promotional in-store displays.

Distribution

Distribution can be viewed as marketing or operations. For example, a book seller may view the costs of warehousing their products with a sales partner as a marketing cost.

Public Relations

The costs of public relations including crisis communications may be viewed as a marketing cost or as a general corporate cost.

Menu Costs

Menu costs are costs related to changing prices such as the signs required for a price promotion.

Promotional Items

The cost of promotional items such as a cup with your logo on it.

Direct Mail

The cost of direct mail campaigns such as a catalog you send to customers.

Marketing Collateral

The cost of developing and creating promotional knowledge artifacts and media that are used in marketing and sales such as a product brochure or industry white paper.

Selling Costs

Any expenses that are directly attributable to selling to a customer including things like travel.

Entertainment & Gifts

The cost of entertaining and giving small gifts to clients. This is a tax sensitive area such that these costs are at risk of being viewed as invalid or excessive. It is also a compliance intensive area particularly where a customer is a government e.g. the Foreign Corrupt Practices Act.

Customer Acquisition Cost

Customer acquisition cost is the total marketing and sales cost attributable to a customer. This may be calculated for all customers or for individual accounts. It can also be examined for different segments.

Fixed Assets

Fixed Assets Jonathan Poland

Fixed assets are long-term resources that are owned by a business and are used to generate future economic benefits. In order for an asset to be considered a fixed asset, it must be possible to accurately measure its cost, and it must be difficult to convert the asset into cash quickly. Fixed assets can include tangible assets such as real estate, machinery, and equipment, as well as intangible assets such as patents, trademarks, and copyrights. Fixed assets are a key component of a company’s balance sheet and are typically recorded as long-term assets. They are important to a company’s operations and contribute to its overall value.

Property
Property includes land and land improvements. Land is a special type of fixed asset because its value doesn’t deprecate over time. Land improvements such as a road can be deemed as part of the land and not deprecated. In some cases they can be deprecated where they have a useful lifespan. For example, a bridge with a lifespan of 25 years.

Plant
Plant refers to buildings and other structures. This is a dated industrial-era term that comes from the manufacturing sector. This is still used by accounting standards to describe any building. For example:

  • Data Center
  • Factory
  • Hotel
  • Housing
  • Office Building
  • Restaurants
  • Retail Location
  • Telecom Tower
  • Warehouse

Equipment
Any equipment, machine, device or other physical entity that produces future value. Again, this is a manufacturing term that is used for all industries. For example:

  • Appliances
  • Computers
  • Energy Infrastructure
  • Furniture
  • IT Infrastructure
  • Machines
  • Robots Vehicles

Intangible Assets
It can be difficult to reliably determine a cost of an intangible asset. Likewise, intangible assets often have questionable future value. As such, the criteria for capitalizing intangible assets are quite stringent. Some costs of intellectual property can be considered fixed assets. For example, legal fees for establishing and defending a patent. Likewise, any intangible value that you buy from another firm can be considered a fixed asset because this establishes a cost. For example, if you purchase a trademark from a competitor. Software purchases are fixed assets and certain costs for developing software for internal use can often be considered a fixed asset. In some cases, it is not possible to amortize intangible assets because they are considered to have an indefinite lifespan.

  • Contractual Rights (e.g. Franchise Agreement)
  • Copyright
  • Goodwill
  • Patent
  • Software
  • Trademark

Types of Efficiency

Types of Efficiency Jonathan Poland

Efficiency refers to the relationship between the amount of input used to produce something and the amount of output that is generated. In other words, it is a measure of how much work or effort is required to produce a given outcome. A process or system is considered to be efficient if it uses a minimum amount of input (such as time, labor, or resources) to produce the maximum possible output. Efficiency is an important concept in economics, as it can help organizations and individuals to maximize the value of their resources and minimize waste. This has several common variations:

Productivity
Productivity is the amount of value a person creates in an hour of work. The design team increased their productivity to $50,000 per employee per month.

Resource Efficiency
Resource efficiency is the output achieved relative to consumption of a resource such as a gallon of water. This is an important sustainability metric as improving resource efficiency tends to reduce the environmental impact of economic activity. Farmers in the region reduced herbicide consumption by 44% with companion planting techniques.

Machine Efficiency
The resource efficiency of a machine. The new LED light bulb design achieved an overall luminous efficiency of 25%.

Process Efficiency
The efficiency of a business process. The order fulfillment process was improved to use 27% less packaging materials.

Operational Efficiency
Operational efficiency is the efficiency of the core operational processes of a business. This is measured with management accounting metrics such as inventory turnover, capacity utilization and unit cost. The inventory turnover of the firm improved to 28 days.

Economic Efficiency
Economic efficiency is the amount of value created by the resources of a nation or region.

This has four types:
Allocative Efficiency: Producing the goods that consumers demand. For example, it wouldn’t be efficient to produce trillions of purple widgets that nobody wants.
Productive Efficiency: Producing goods at low cost. For example, producing purple widgets for $0.11 / unit is more efficient than producing them for $11 million / unit.
Distributive Efficiency: Distributing goods to those who need them and/or deserve them.
Externalities: Producing goods without destroying the planet or decreasing quality of life.

Business Efficiency
Business efficiency is the amount of revenue that you produce from inputs such as labour and capital. For example, revenue per employee is considered an indicator of business efficiency. The firm improved its revenue per employee to $690,000 by launching popular new designs.

Capital Efficiency
Capital efficiency is the amount of value created per dollar of capital. Capital is anything that creates long term value such as a bridge, machine or software code. At the level of a company, this can be measure with return on invested capital. Return on invested capital declined to 19.1% due to quality issues that required production shutdowns and recalls.

Management Efficiency
Management efficiency is the output achieved by a management team relative to the inputs they control. For executive management, this is the same as capital efficiency. For middle management, this is an indicator of the output created by spending and capital controlled by a management team. For example, the efficiency of a marketing team might be measured by how cheaply they can acquire customers. The marketing team reduced customer acquisition cost by 9% to $5.6.

Efficiency Goals

Efficiency goals are targets that aim to achieve more output for each unit of input. These goals can take many different forms, depending on the context in which they are applied. For example, an efficiency goal in a manufacturing setting might aim to increase the amount of output produced per hour of labor. In a business setting, an efficiency goal might focus on reducing the amount of time or resources required to complete a task or process. Efficiency goals can also be applied at the level of an entire economy, with the aim of increasing overall productivity, reducing waste, and maximizing the use of resources. Regardless of their specific form, efficiency goals are intended to help organizations and individuals to become more efficient and effective in their use of inputs to produce desired outputs.

Process Efficiency
Process efficiency is the output of a business process relative to the resources it consumes. In practice, this is often measured by throughput if resource consumption is relatively constant. Increase the throughput of the widget production line by 22% to 1700 units/hour by upgrading workstations 13 and 19 that represent bottlenecks.

Resource Efficiency
Resource efficiency is the amount of resources that you use to achieve a unit of output. Reduce water consumption to 800 gallons per ton of tomatoes by using a controller that only activates irrigation systems when soil conditions are dry.

Productivity
Productivity is the amount of value you create in a unit of time such as a month. Increase productivity to 5,000 lines of code per month.

Time Management
Reducing wasted time improves productivity. Score leads and prioritize accounts that are most likely to close to improve win rate to 55%.

Machine Efficiency
Machine efficiency is the amount of resources such as electricity consumed by a machine relative to its output or performance. Upgrade solar systems to achieve peak conversion efficiency of 21%.

Economic Efficiency
Economic efficiency is the value that you get from capital. This is influenced by everything from strategy to customer relationships. Close non-performing restaurants and open new locations in prime areas to improve operating margins to 14.3%.

Waste
Reducing resource waste improves efficiency. Develop an artificial intelligence that picks the minimum size of box for each order. Goal: reduce cardboard usage by 31%.

Economic Opportunity

Economic Opportunity Jonathan Poland

Economic opportunity refers to the support that a society provides to individuals that enables them to thrive in the economy. This support can take many forms, such as access to education and training, adequate healthcare and social services, and a fair and just legal system. Economic opportunity is distinct from an individual’s talent, motivation, and self-discipline, as some people with many opportunities may still fail to thrive, while others with limited opportunities may overcome adversity and succeed. Ultimately, a society that provides economic opportunity to all its members is more likely to be prosperous and fair, as it enables individuals to contribute to the economy and reach their full potential.

Here are a few examples of how economic opportunity:

  • Providing access to quality education and training programs that equip individuals with the skills and knowledge they need to succeed in the economy.
  • Offering support and resources to entrepreneurs and small businesses, such as access to capital, mentorship, and networking opportunities, to help them grow and thrive.
  • Implementing policies that promote equality and inclusiveness in the labor market, such as equal pay for equal work, anti-discrimination laws, and parental leave policies.
  • Investing in infrastructure, such as transportation networks, communications systems, and energy grids, to support economic growth and development.
  • Providing social services, such as healthcare, housing assistance, and food assistance, to help individuals and families meet their basic needs and participate in the economy.

The following is a list economic opportunities.

Access to Financing Access to Markets
Access to Technology Apprenticeships
Citizenship & Resident Status Cultural Capital
Economic Freedoms Economic Growth
Economic Stability Education
Employment Fair Competition
Family Stability Financial Literacy
Free Time Freedom from Discrimination
Health & Wellness Healthcare
Housing Income
Infrastructure Institutional Support
Learning Experiences Licenses, Permits & Certifications
Low Corruption & Cronyism Low Red Tape
Low Tax Burden Nutrition
Political Stability Quality of Life
Relational Capital Role Models
Social Infrastructure Social Status
Training Programs Wealth
Work Experience Workers Rights
Working Conditions Workplace Safety
Learn More
Labor Specialization Jonathan Poland

Labor Specialization

Specialization of labor involves dividing work into specific roles or tasks, with the goal of improving productivity, efficiency, quality, and…

Market Saturation Jonathan Poland

Market Saturation

Market saturation refers to a state in which a particular market is filled with a high number of similar products…

Key Employees Jonathan Poland

Key Employees

Key employees, or key personnel, are individuals who possess unique skills, knowledge, or connections that make their prolonged absence or…

Decision Trees Jonathan Poland

Decision Trees

Decision Trees are a popular machine learning algorithm used for both classification and regression tasks. They are part of a…

Travel Expenses Jonathan Poland

Travel Expenses

Travel expenses refer to the costs associated with traveling for business purposes. This can include expenses such as airfare, hotel…

Product-as-a-Service Jonathan Poland

Product-as-a-Service

The Product-as-a-Service business model involves offering a service in areas that were traditionally sold as products. This model involves ongoing…

Customer Convenience Jonathan Poland

Customer Convenience

Customer convenience refers to any aspect of the customer experience that makes it easier and more efficient for them. This…

Ways of Thinking Jonathan Poland

Ways of Thinking

Ways of thinking refer to the mindsets and approaches that individuals use to form their ideas, opinions, decisions, and actions.…

Innovation 101 Jonathan Poland

Innovation 101

Innovation is the process of creating new ideas, products, or processes that add value to a company. This can be…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Brand Management Jonathan Poland

Brand Management

Brand management is the process of creating, developing, and managing a brand in order to build brand equity and drive…

Volatility Risk Jonathan Poland

Volatility Risk

Volatility risk is the possibility that changes in the volatility of a risk factor will lead to losses. Volatility is…

Niche Market Jonathan Poland

Niche Market

A niche market is a small and specialized target market that is characterized by unique needs, preferences, and perceptions. These…

What is Progress? Jonathan Poland

What is Progress?

Progress is the advancement of positive and lasting change that has a significant impact. It can be challenging to determine…

Restructuring Jonathan Poland

Restructuring

Restructuring is the process of reorganizing or reshaping an organization in order to improve its efficiency, effectiveness, or competitiveness. It…

What is Risk Communication? Jonathan Poland

What is Risk Communication?

Risk communication involves informing people about potential hazards and the steps that can be taken to prevent or mitigate those…

BATNA Jonathan Poland

BATNA

BATNA, or best alternative to a negotiated agreement, is the course of action that a party in a negotiation would…

Project Communication Jonathan Poland

Project Communication

Project communication is the exchange of information and messages that occurs during the planning, execution, and evaluation phases of a…

The GSA Process 150 150 Jonathan Poland

The GSA Process

The General Services Administration (GSA) is an independent agency of the United States government responsible for managing and supporting the…