Finance

Fixed Assets

Fixed Assets Jonathan Poland

Fixed assets are long-term physical resources that are used in a business to produce goods or services. They are also known as tangible assets or property, plant, and equipment (PP&E). Fixed assets are typically expected to have a useful life of more than one year and are not intended for resale. Fixed assets are long-lived assets that cannot be easily converted into cash.

Examples of fixed assets include land, buildings, machinery, and vehicles. They are generally acquired for the purpose of producing goods or providing services to customers, and are not typically consumed or sold in the normal course of business.

Fixed assets are important for businesses because they can be used to generate revenue and profits over a long period of time. They are also a key source of collateral for borrowing and financing, and can be used as security for loans and other types of debt.

However, fixed assets also come with costs, including acquisition costs, maintenance costs, and depreciation expenses. It is important for businesses to carefully manage their fixed assets and to ensure that they are being used effectively and efficiently. This may involve tracking the condition and performance of fixed assets, conducting regular maintenance and repairs, and disposing of assets that are no longer useful.

Examples of Capital Intensive

Examples of Capital Intensive Jonathan Poland

An industry, organization, or activity that is capital intensive requires a large amount of fixed capital, such as buildings and machinery, in comparison to labor and other factors of production. This means that a significant portion of the resources used in these industries is invested in capital assets rather than in labor. Capital intensive industries tend to be more automated and rely on technology and machinery to produce goods or services, rather than relying on a large workforce. Examples of capital intensive industries include manufacturing, construction, and energy production.

Capital Intensive Industry

Capital intensive industries are industries that require significant fixed capital such as property, plant and equipment relative to their revenue level to be competitive. For example, airlines are capital intensive because aircraft are expensive.

Labor

It is common to measure capital intensity in terms of fixed capital per employee. For example, a consulting business that has $200,000 in fixed capital per employee versus a real estate investment firm that has $140,000,000 in fixed capital per employee with the latter being more capital intensive.

Productivity

Generally speaking, capital intensive businesses tend to have higher labor productivity. This is certainly true on a historical basis but is occasionally changed by new business models that are knowledge intensive. For example, a farm with $2 million in equipment and three workers would tend to have higher productivity than a farm with $200,000 in equipment and three hundred workers.

Capital Efficiency

Capital efficiency is the amount of net profit that is generated by a dollar of capital. Everything else being equal, businesses with less fixed capital are generally more attractive. For example, two restaurants have net income of $300,000 per year but one represents a fixed investment of $2 million whereas the other represents an fixed investment of $1 million. The $1 million dollar restaurant is less capital intensive and is probably a better investment unless revenues are about to collapse because the business isn’t sustainable for some reason.

Debt

Generally speaking, capital intensive businesses tend to take on significant debt. This makes a business less attractive because debt payments do not go away when business is slow. Debt can also leave a business exposed to interest rate risk, refinancing risk and exchange rate risk. A firm with a large debt may be profitable in an environment of high economic growth and low interest rates but then suddenly turn unprofitable in a recession or when interest rates go up. If debt is in a foreign currency, the business may be highly sensitive to changes in exchange rates.

Capital Spending

Capital needs to be continually maintained, repaired and replaced. This is another problem with capital intensive industries that can complicate investing. For example, an airline may look profitable until it suddenly announces that it needs to replace half of its fleet in the next three years.

Competitive Advantage

All else being equal, a business with less capital is more efficient than a business with more capital if they are achieving the same results in the same industry. However, there are nuances to this that are significant. It is common for companies to outsource virtually everything to reduce their capital. At some point this introduces competitive disadvantages that may render a business completely worthless. For example, a fashion brand that outsources marketing, manufacturing, logistics and customer service will have a difficult time controlling its customer experience such that it may simply fail on the market.

Knowledge Intensive Industry

A knowledge intensive industry is an industry that primarily relies on human capital, also known as talent. Such industries may have few fixed assets. For example, a law office that has relatively high revenue as compared to its meager physical assets such as furniture, fixtures and computers.

Labor Intensive Industry

A labor intensive industry is an industry with low productivity such that it requires a great deal of labor relative to revenue. This can be due to a lack of automation such as an agricultural crop that must be harvested by hand. It is also common for some service industries to be labor intensive because customers value service from employees that is time consuming. For example, full service restaurants are labor intensive.

Economic Advantage

Economic Advantage Jonathan Poland

A competitive advantage is a feature or characteristic that allows a company to perform better than its competitors in a particular market. Economic advantage refers to the underlying economic foundations that give a company an advantage over its competitors, such as access to natural resources, a skilled labor force, or favorable financing terms. Both competitive advantage and economic advantage are important for businesses seeking to differentiate themselves from their competitors and achieve long-term success. The following are a few types of economic advantage.

Economies Of Scale
The tendency for cost per unit to drop as you produce more of a product or service. Economies of scale is often due to dilution of fixed costs such as factories and shared costs such as marketing.

Economies Of Scope
Efficiencies related to offering a wide variety of products and services. Costs such as operational expenses can be shared across multiple products. It is also possible for multiple products to leverage assets such as a brand. In some cases, economies of scope is related to customer preferences for a variety of choices such as the thousands of items offered by a large supermarket.

Information Asymmetry
A situation where you have better or faster information than others in the same market or industry.

Absolute Advantage
The ability to produce more than your competitors with each unit of resources such as labor, capital and land. For example, the ability to grow more grapes per acre of farm. Generally translates into a cost advantage.

Bargaining Power
Bargaining power is the ability to influence in negotiations. It is often related to how much you have to lose if an agreement isn’t reached. In other words, you tend to have a better position when you have little to lose.

Barriers To Entry
Barriers to entry is how difficult it is for new competitors to enter your market.

Critical Mass
The volumes needed to be efficient or for a product to catch on.

Market Power
Market power is the ability to affect the market price for a product or service. Usually restricted to large competitors that dominate a market. In some cases, the price of a major competitor acts as a price umbrella that impacts everyone in a industry.

Network Effect
The network effect is the tendency for the value of a product, service or technology to be proportional to the number of people who use it.

Switching Barriers
Switching barriers are the obstacles that your customers face to switch from your products or services to a competitor.

Economies Of Density
Locating in a dense urban environment such as in a city or within close reach of multiple cities allows more efficient access to labor, resources and customers.

Business Cluster

Business Cluster Jonathan Poland

A business cluster is a geographic region that is home to a concentration of companies in a particular industry, and that enjoys a sustained competitive advantage in that industry. Business clusters can form for a variety of reasons, such as the availability of specialized resources or expertise, a supportive business environment, or the presence of related industries. Business clusters often have strong networks of collaboration and support, which can further enhance the competitive advantage of the companies within the cluster. The concentration of businesses in a cluster can also create positive spillover effects, such as increased innovation and job creation, that can benefit the local economy.

Knowledge
A region that is able to attract and retain talented professionals who are in demand on a global basis. For example, Silicon Valley attracts large numbers of software developers. This has lead to a nerdy local culture whereby conversations about technology flourish and local knowledge becomes a competitive advantage.

Manufacturing
Large-scale manufacturing regions such as the Pearl River Delta in China that attract a large number of workers. Suppliers are close to each other and local knowledge allows for advantages such as effective price negotiations. Manufacturing techniques and industry knowledge quickly spread between firms.

Financial
Financial capitals such as London, New York, Singapore, Hong Kong and Tokyo. Based on factors such as reputation, institutions, infrastructure and quality of life that allows a city to attract top talent and firms.

Retail
Clusters of similar retail shops that attract shoppers who find the proximity of many shops to be convenient and stimulating. For example, the Ginza luxury shopping district of Tokyo.

Quality
A region that wins a reputation for superior quality for a particular good. For example, the Champagne wine region of France has a reputation for wine production that dates back to the Middle Ages.

Fashion
A city with a reputation, creative climate and institutions that support a thriving fashion industry such as Paris, New York and Tokyo.

Culture
A city with a rich culture that gives it an enduring advantage for tourism such as Paris, Amsterdam and Kyoto.

Night Economy
An area such as New York City’s Theater District that offers performance arts, dining and bars that lead to a lively atmosphere at night.

Entertainment
An area such as Hollywood with a cluster of firms and creative climate for producing commercially successful entertainment.

Wholesale
A cluster of wholesalers such as Antwerp’s diamond district that handles a high percentage of the world’s rough diamond sales.

Business Scale

Business Scale Jonathan Poland

Business scale refers to the impact that a company’s size has on its competitive advantage. A scalable business is one that becomes more competitive as it grows larger, while a non-scalable business may face disadvantages as it expands. Scale is an important factor to consider when planning a business, developing strategy, and evaluating the competition. A company’s scale can affect its ability to compete in the market, as well as its potential for growth and profitability. The following are the common types of business scale.

Unit Cost
A company that is scalable experiences declining unit costs as it grows. For example, producing one million bicycles is typically cheaper per unit than producing one thousand. As such, it is often impossible for small firms to directly compete on price with larger producers. Smaller companies may avoid direct price competition by producing a niche product that the larger producer doesn’t offer.

Value
In some cases, the value of a product or service grows as sales increase. A nightclub that is filled with people may be more valuable to customers than a nightclub that is empty. It is easier to find support and complementary products for a popular product as opposed to an obscure one.

Service
A scalable business can drive down the costs of providing a service as it grows. For example, a large cloud infrastructure company can build more efficient data centers and push suppliers for cheaper prices due to its scale.

Brand Awareness
Customers are more likely to purchase a product that they know. Beyond that, customers are more likely to purchase a product simply because its brand name sounds familiar. This allows your sales to increase as your brand gains recognition and awareness in the market. Brand awareness is often one of the benefits of achieving scale.

Operations
Operational costs typically decline as a percentage of revenue as you grow. In some cases, large firms have operational issues due to factors such as legacy systems, excessively complicated processes and resistance to change.

Innovation
Innovation can be difficult to maintain as you scale. There is something about large companies that seems to inhibit creativity, risk taking and divergent thinking.

Organizational Culture
Large firms are more likely to have negative office politics that interfere with productivity, innovation and strategy implementation.

Competitive Differentiation

Competitive Differentiation Jonathan Poland

Competitive differentiation refers to the unique value that a company’s product, service, brand, or experience offers in comparison to all other offerings in the market. When a company’s competitive differentiation aligns with customer needs, it can help the company gain market share in a competitive market. Ideally, a company’s competitive differentiation should be difficult for its competitors to match due to its unique competitive advantages. This can help the company stand out in the market and attract customers.

Quality
Superior quality such as the hotel with the most comfortable and visually stunning decor in all of central Paris.

Style
Being more stylish than the competition in the eyes of a target market. For example, the ice skate brand that hockey players view as cool.

Culture
The culture surrounding a brand, product or service. For example, the ice skates that are viewed as a Canadian classic with much lore attached to them.

Distinctive Capability
A distinctive capability is an ability to do something no other competitor can match. For example, the only industrial company in a nation that has the know-how to safely decommission a nuclear power plant.

Talent
Superior talent such as an architectural firm filled with award winning architects.

Relational Capital
Relational capital such as the real estate agent who knows the most people in a market such that they can give you insights into each buyer, seller and agent.

Usability
A product or service that is more pleasing and productive to use may have an advantage over the competition. This is particularly true in product categories where users spend a lot of time using the product such as a television, mobile device or vehicle.

Locations
Locations such as the only restaurant in a luxury hotel.

Convenience
Convenience such as a company with faster delivery and more service locations than the competition.

Performance
The performance of products and services such as running shoes that are unusually bouncy and easy on the knees.

Speed
Being faster than the competition, such as a bank that does everything in real time in a country where competitors commonly take several business days to do most transactions.

Safety
Being safer than all other competition such as a car that has superior crash test results and an exceptional real world safety record.

Health
A product or service that is perceived as more healthy than the competition. For example, a fast moving consumer goods company that uses no artificial ingredients in its products.

Risk
The ability to reduce or transfer a risk better than the competition. For example, a cloud platform that is known for its superior stability, reliability and availability that reduces business risks related to technology outages.

Privacy
Products and services that do not collect or retain data as compared to the competition. For example, a vehicle safety system that only retains 20 seconds of video footage that never leaves the vehicle itself as opposed to a vehicle that collects and retains every moment permanently in the cloud to be shared with third parties.

Configurability
Products and services that afford the user full control of their experience. For example, a microwave that allows customers who value quiet to turn off beeping sounds and customers who require notifications to turn them on.

Compatibility
Products and services that integrate with things. For example, a television that can automatically connect to a broad range of data storage devices with no configuration required.

Efficiency
A product or service that uses less resources such as an electric bicycle that can travel extreme distances on a single charge.

Price
A lower price than the competition. For example, a solar panel company that offers the lowest prices on the market for solar panels at a reasonable level of quality. This typically requires a lower unit cost than the competition as a competitive advantage.

Durability
Offerings that are more durable in the face of stresses than the competition. For example, a house construction company known for its earthquake resistant designs and construction techniques.

Customer Service
Friendly and diligent customer service as compared to the competition. This can be a particularly strong competitive differentiation in an industry that is known for poor customer service.

Network Effect
Having more customers or users than the competition can be a significant advantage. For example, the most popular bar in a business district that consistently feels more socially lively than the competition.

Sustainability
The ability to deliver your products and services without hurting people or planet. For example, a drinking straw product that safely biodegrades within days such that it doesn’t add to the problem of ocean plastic.

Cost Advantage

Cost Advantage Jonathan Poland

A cost advantage refers to the ability of a company to produce a product or offer a service at a lower cost than its competitors. This can be achieved through a variety of factors, such as the use of advanced technology, automation, efficient processes, high productivity, and low resource costs. By having a cost advantage, a company is able to offer its products or services at a lower price, which can make it more competitive in the market and attract more customers.

Cost advantage is typically calculated for comparable items and doesn’t apply when there is a large difference in quality. For example, an economy car with poor build quality can’t have a cost advantage over a luxury car with superior build quality. For this reason, the term cost advantage is typically applied to commodity products and services where customers usually choose the lowest price item. A cost advantage doesn’t necessarily mean that a firm offers the lowest price. For example, a firm with a cost advantage may be a dominant competitor that sets a price umbrella. Firms with a significant cost disadvantage are more vulnerable to price declines due to factors such as supply and demand issues.

Here are a few examples of cost advantages:

  1. Automation: Automating certain processes can help a company reduce labor costs and increase efficiency, leading to a cost advantage.
  2. Technology: Using advanced technology or more efficient production methods can also lead to a cost advantage.
  3. Economies of scale: A company that produces on a large scale can often benefit from economies of scale, which can lower production costs and give it a cost advantage.
  4. Resource costs: A company that has access to low-cost raw materials or resources may have a cost advantage over its competitors.
  5. Efficient processes: Implementing lean manufacturing or other efficiency-enhancing processes can help a company reduce waste and lower costs, leading to a cost advantage.
  6. Productivity: A company that has high levels of productivity can produce more output with the same amount of resources, leading to a cost advantage.
  7. Outsourcing: Outsourcing certain processes or activities to low-cost countries can also give a company a cost advantage.

Critical Mass

Critical Mass Jonathan Poland

In economics, critical mass refers to the minimum size a company needs to be in order to effectively compete in a particular market. The size required for critical mass can vary greatly depending on the industry and the company’s approach to the market. For instance, industries like the automotive industry often require a company to be quite large in order to be competitive, while smaller companies may be able to succeed in industries such as restaurants.

Critical mass can also apply to individual products. For example, a new and innovative product may need to attract a certain number of initial customers in order to generate buzz and become successful. In this case, the product’s critical mass would be the number of customers it needs to reach in order to achieve widespread adoption. Overall, achieving critical mass is an important consideration for businesses as they strive to succeed in a competitive market.

Here are a few examples of critical mass in different industries and contexts:

  1. Manufacturing: A manufacturing company may need to achieve a certain level of production volume in order to reach economies of scale and become competitive in the market.
  2. Service businesses: A service business, such as a consulting firm, may need to reach a certain number of clients in order to cover its overhead costs and be profitable.
  3. Online marketplaces: An online marketplace, such as a platform for buying and selling goods or services, may need to reach a critical mass of users in order to attract sellers and buyers and create a viable market.
  4. Innovative products: An innovative new product may need to attract a certain number of initial customers in order to generate buzz and become successful.
  5. Social networks: A social networking platform may need to reach a critical mass of users in order to become attractive to new users and maintain its user base.

Time To Market

Time To Market Jonathan Poland

Time to market is an important metric for businesses because it can affect a company’s ability to remain competitive and respond to changes in the market. A shorter time to market allows a company to bring new products and services to market faster, which can help them gain an advantage over their competitors. A longer time to market, on the other hand, can make it difficult for a company to stay ahead of the competition and may result in lost revenue and market share.

Here are a few examples of how time to market can impact a company’s ability to remain competitive:

  • A technology company is working on developing a new smartphone. They are able to bring the product to market in six months, while their competitors take a year to develop and launch a similar product. As a result, the company is able to gain a significant advantage over their competitors by being the first to market with the new smartphone.
  • A clothing retailer is working on launching a new line of clothing. They take two years to develop the line and bring it to market, while their competitors are able to launch similar products in just six months. As a result, the retailer misses out on potential sales and market share because they are not able to respond to changing consumer preferences as quickly as their competitors.
  • A food manufacturer is working on launching a new line of healthy snacks. They take six months to develop the snacks and bring them to market, but their competitors are able to launch similar products in just three months. As a result, the manufacturer loses out on potential sales because they are not able to respond to changes in consumer demand as quickly as their competitors.

Price Sensitivity

Price Sensitivity Jonathan Poland

Price sensitivity is a measure of how much the demand for a product or service decreases as the price increases. It can be seen as the drop in conversion rate as the price of a product or service goes up. The degree of price sensitivity varies greatly among different customers, with some individuals being more willing to pay higher prices than others. For example, businesses and governments may be willing to pay more for a product or service than individual consumers.

Pricing strategies often take price sensitivity into account by offering different prices to different customers based on factors that indicate their level of price sensitivity. For example, an airline may offer lower prices for tickets that require a Saturday night stay, as this is typically a signal that the customer is a business traveler who is less sensitive to price. This allows the airline to target their pricing more effectively and maximize their revenue.

Here are some examples of price sensitivity:

  1. Customers who are willing to pay a premium price for a high-quality product or service
  2. Customers who are shopping on a tight budget and are very sensitive to price increases
  3. Customers who are loyal to a particular brand and are less sensitive to price changes
  4. Customers who are willing to switch to a competitor’s product or service if the price is lower
  5. Customers who are willing to pay a higher price for convenience or time savings
  6. Customers who are price sensitive when it comes to purchasing necessities, but less sensitive when it comes to luxury items
  7. Customers who are price sensitive when it comes to products or services that they use frequently, but less sensitive when it comes to infrequently purchased items
  8. Customers who are price sensitive when it comes to products or services that have many substitute options available, but less sensitive when it comes to products or services with few substitutes.
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