Sustainable Design

Sustainable Design

Sustainable Design Jonathan Poland

Designing for sustainability involves creating products, services, and processes that minimize environmental impact and enhance quality of life for the communities they impact throughout their entire lifecycle. This is achieved through the practice of sustainable design. The following are practices, principles and techniques that are commonly used to create sustainable designs.

Aesthetics
Aesthetics greatly impacts quality of life and is often considered of importance to sustainable design. For example, people typically find parkland crossed with bicycle and walking paths to be more aesthetically pleasing than a highway.

Appropriate Technology
A design approach that calls for small-scale solutions that suit circumstances and context. For example, a technology for growing a particular crop in a particular climate. Appropriate technology may consider factors such as the local culture, economy and ecology. Associated with inexpensive and practical approaches.

Biomimetics
Designs modeled on natural materials, mechanisms and processes.

Conviviality
The idea that designs be friendly to people. In other words, people don’t need to bend to the technology, the technology bends to people. Associated with designs that suit human cognition, physical characteristics and culture.

Deconstruction
Things that are build to be deconstructed for reuse or recycling. For example, some buildings can be deconstructed for reuse as opposed to demolished.

Downcycling
Recycling that results in products of lesser value. Often results in materials becoming waste eventually.

Durability
High quality products that resist wear and damage can reduce resource consumption as products don’t need to be replaced, returned or repaired.

Efficiency
Designs that are energy and resource efficient over their entire lifecycle from production to recycling.

Emotional Attachment
The observation that people grow emotional attachments to certain items while other items are viewed with indifference. Emotional attachment can work as a sustainable design goal because it greatly encourages reuse. For example, tea cups that are designed to develop an aesthetically pleasing pattern as they stain over the course of years might achieve far greater reuse than a plastic cup.

Human Scale
Human scale is the practice of designing things at an appropriate size, weight, speed, distance, temperature, pressure, force and energy level for humans. For example, designing urban environments so that people can reach the services they need with a reasonable distance.

Interdisciplinary Design
Interdisciplinary design is the practice of forming design teams with diverse backgrounds, skills, abilities and knowledge. Sustainable design considers a large number of factors spanning technical, environmental and cultural areas and typically requires a diverse set of skills and viewpoints.

Low Impact Materials
Materials that are both free of harmful substances and resource efficient.

Marketability
Sustainable design found its beginnings in grassroots projects that occasionally produced idealistic and impractical designs. As such, a rule of thumb developed that valuable sustainable designs are marketable. In other words, they can easily be sold at a profit. This doesn’t imply that designs produced by non-profits need to be sold or commercialized. It is simply an observation that if a sustainable design is truly valuable that people would be willing to buy it. Applies to areas such as architecture and product design.

Mixed Use Design
A particularly important concept in sustainable architecture and urban planning that calls for neighborhoods and large buildings to include a blend of residential, commercial, community and cultural features. For example, a neighborhood might have a variety of housing, schools, medical services, offices, museums, parks, shopping and facilities such as sports venues. It is a model that minimizes the impact of transportation on quality of life and the environment. It may also create a sense of community similar to that found in a village.

Narrative
In many cases, a sustainable design has an interesting story behind it that tends to add to its value.

Organic Materials
The use of materials from organic sources or materials synthesized to be identical to organic material. Generally useful because organic materials are often known to be biodegradable and low impact. Avoids introducing novel chemicals into the environment.

Passive Design
A design technique used primarily by architects to automatically benefit from the environment. For example, passive solar heating may use windows that let light in when its cold inside and shut light out when its hot. The term passive implies an extremely lightweight solution that achieves significant gains.

Proximity Of Design
A design goal that places things close together to improve efficiency or quality of life.

Quiet Design
Products and services designed to minimize noise pollution such as electronics that don’t beep.

Recover
Recovery of materials or energy that had been discarded or abandoned. For example, renovating an abandoned warehouse to make an attractive office space.

Recycle
Designing things from materials that can be easily recycled in the communities where they are sold.

Reduce
Eliminating waste from products, services and processes to reduce the use of resources.

Regenerative Design
Designs that restore their own energy or resources such as brakes on a train or car that generate electricity.

Renewable Resources
Use of natural resources that can be replenished via natural processes. Solar power is a classic example.

Reuse
Designing products to be reused eliminates waste and tends to reduce consumption of resources. Reuse is related to other design goals such as durability and emotional attachment.

Safety By Design
Designs that reduce health and safety risks such as a vehicle with an automated accident avoidance system that applies brakes if you’re about to hit something.

Self Reliance
Self reliance is a common theme of sustainable design. For example, buildings that produce their own energy with solar technologies or a community designed to grow its own fresh vegetables.

Slow Design
A design principle that slows things down to human speed to improve quality of life. Runs contrary to the notion that faster is always better. For example, a well paced meal at a restaurant may span several small courses that take several hours in total. This arguably has a more sustainable feel than a fast food meal that is served and consumed within minutes. Slowness may have a tendency to reduce overall resource consumption. It can also increase perceived value and satisfaction with a product or service.

Small Is Beautiful
A design principle that aims for small scale solutions often at the local level. Runs contrary to the common notion that bigger is better. Small is beautiful also represents an alternative to the industrial model that relies on economies of scale such as mass production or cloud computing.

Social Design
The practice of considering the social impact of your designs.

Strategic Design
The practice of looking at design from a big-picture and long-term viewpoint.

Transition Design
A design approach that takes practical steps towards solving complex problems.

Upcycling
Recycling that results in goods of equal or greater value. Tends to avoid waste more effectively than downcycling.

Waste Is Food
The principle that all waste products should be a nutritious food for at least one plant, animal, fungi, protist, archaea or bacteria.

Learn More
Value Creation Jonathan Poland

Value Creation

Value creation refers to the process of creating outputs that have a higher value than the inputs used to produce…

Customer Service Jonathan Poland

Customer Service

Customer service is the practice of providing support, assistance, and guidance to customers before, during, and after a purchase. This…

Overhead Costs Jonathan Poland

Overhead Costs

Overhead costs, also known as “indirect costs” or “indirect expenses,” are the costs that a company incurs in order to…

Dismissing Employees Jonathan Poland

Dismissing Employees

Letting go (aka firing) employees is a difficult and sensitive task, and it’s important to handle it with care and…

Good Failure Jonathan Poland

Good Failure

Good failure, also known as productive failure, refers to the idea that failure can be a valuable learning experience and…

Venture Capital Jonathan Poland

Venture Capital

Venture capital is a type of private equity financing that is provided to early-stage, high-risk, high-potential companies. Venture capital is…

Exchange Rate Risk Jonathan Poland

Exchange Rate Risk

Exchange rate risk, also known as currency risk, is the risk that changes in exchange rates will negatively impact the…

Digital Maturity Jonathan Poland

Digital Maturity

Digital maturity refers to an organization’s ability to effectively utilize information technology to achieve its goals and objectives. This can…

Data Quality Jonathan Poland

Data Quality

Data quality refers to the accuracy, completeness, and reliability of information used for various purposes within an organization. Ensuring high…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Rites of Passage Jonathan Poland

Rites of Passage

A rite of passage is a ceremony or event that marks an important transition or milestone in a person’s life.…

Customer Satisfaction Jonathan Poland

Customer Satisfaction

Customer satisfaction is the practice of measuring how happy customers are with a brand’s products and services. This is typically…

Technical Requirements Jonathan Poland

Technical Requirements

Technical requirements are specifications for a technology such as a system or application. It is common to define technical requirements…

Inferior Good Jonathan Poland

Inferior Good

An inferior good is a type of consumer good for which the demand decreases as the consumer’s income increases. In…

Ingredient Branding Jonathan Poland

Ingredient Branding

Ingredient branding, also known as component branding or parts branding, is a marketing strategy that focuses on promoting the individual…

The Lobbying Process 150 150 Jonathan Poland

The Lobbying Process

Lobbying the government involves a series of steps to effectively communicate your message, build relationships with decision-makers, and influence public…

Administrative Burden Jonathan Poland

Administrative Burden

Administrative burden refers to the workload and effort required to comply with laws and regulations that do not directly contribute…

Brand Values Jonathan Poland

Brand Values

Brand values are the principles and beliefs that a brand stands for and that guide its actions. They reflect the…

Agency Cost Jonathan Poland

Agency Cost

An agency cost is an inefficiency that arises when there are differences in the motivations and access to information between…