Puffery

Puffery

Puffery Jonathan Poland

Puffery refers to exaggerated or overstated claims in marketing communications. It is a legal concept that acknowledges that customers expect some level of exaggeration in sales and marketing materials, such as advertisements. Puffery is considered a type of “puff” or boast, and it is not intended to be taken literally. If a salesperson claims that a product is the “fastest” or the “best,” a reasonable customer would not expect this statement to be completely factual. Puffery is allowed in marketing as long as it does not rise to the level of false or deceptive advertising.

Some examples of puffery include statements like “the best product on the market,” “the most luxurious experience,” or “the strongest and most durable.” These statements are exaggerated and not meant to be taken literally, but they are intended to create a positive impression of the product or service being marketed. Other examples of puffery include slogans, taglines, and jingles that are designed to be memorable and appealing, but not necessarily factual.

Learn More
What is FMCG? Jonathan Poland

What is FMCG?

Fast moving consumer goods (FMCG) are products that are sold quickly and at a relatively low cost. These products are…

Domain Knowledge Jonathan Poland

Domain Knowledge

Domain knowledge refers to a person’s understanding, ability, and information about a specific subject or area. It is often associated…

Business Optimization Jonathan Poland

Business Optimization

Business optimization is the ongoing process of evaluating the efficiency, productivity, and performance of a business and identifying ways to…

Product Differentiation Jonathan Poland

Product Differentiation

Product differentiation is the unique value that a product offers on the market. This value can come from a variety…

Business Development Jonathan Poland

Business Development

Business development is a multifaceted discipline that involves identifying and pursuing opportunities to grow a business. It’s a combination of…

Quality Objectives Jonathan Poland

Quality Objectives

Quality objectives are specific, measurable targets that organizations set in order to improve the quality of their products or services.…

Marketing Metrics Jonathan Poland

Marketing Metrics

Marketing metrics are a way to evaluate the success of marketing efforts at various levels, such as the organization, team,…

Advantages vs Disadvantages of Technology Jonathan Poland

Advantages vs Disadvantages of Technology

Technology has brought many advantages to modern society, and has greatly improved the way we live and work. Some of…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Technology Theories Jonathan Poland

Technology Theories

A technology theory is a broad idea that has significant implications for technology and its effects on society and culture.…

What is Complex Sales? Jonathan Poland

What is Complex Sales?

A complex sale is a type of sales process that involves multiple stakeholders, a high level of customization, and a…

Unknown Risk Jonathan Poland

Unknown Risk

An unknown risk is a potential loss that is not recognized or identified. In the context of risk management, unknown…

Deal Desk Jonathan Poland

Deal Desk

A deal desk is a team that is responsible for managing the sales proposal, negotiation, and contract process with customers.…

Customer Preferences Jonathan Poland

Customer Preferences

Customer preferences are the specific desires, likes, dislikes, and motivations that influence a customer’s purchasing decisions. These preferences complement customer…

Venture Capital Jonathan Poland

Venture Capital

Venture capital is a type of private equity financing that is provided to early-stage, high-risk, high-potential companies. Venture capital is…

Request for Proposal Jonathan Poland

Request for Proposal

An RFP (request for proposal) is a document that asks suppliers to provide a detailed proposal for a supply contract.…

Progress Trap Jonathan Poland

Progress Trap

A progress trap is a situation where a new technology, which has the potential to improve life, ends up causing harm due to a lack of risk management.

Digital Media Jonathan Poland

Digital Media

Digital media refers to any media that is created, stored, and distributed using digital technologies. This includes media such as…