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innovation

Brand Status

Brand status refers to the social standing that is associated with a…

Brand Vision

A brand vision is a statement that paints a picture of the…

Brand Equity

Brand equity refers to the value that a brand adds to a…

Test Marketing

Test marketing involves testing different marketing strategies or variations on customers in…

Business Risk

A business risk is a potential event or situation that could negatively…

Strategic Risk

Strategy risk refers to the potential for losses resulting from the implementation…

Risk Culture

Risk culture refers to the values, attitudes, and behaviors related to risk…

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Market Potential Jonathan Poland

Market Potential

Market potential is the entire size of the market for a product at a specific time. It represents the upper limits of the market for a product. Market potential is usually measured either by sales value or sales volume.

Product Experience Jonathan Poland

Product Experience

Product experience refers to the overall value that a product or service provides to customers based on their perceptions as…

Project Management Skills Jonathan Poland

Project Management Skills

Project management skills are a combination of talents, knowledge, and experience that enable an individual to effectively plan and execute…

Program Risk Jonathan Poland

Program Risk

Program risk refers to the likelihood of a program failing to achieve its goals due to potential outcomes. This type…

Automation Jonathan Poland

Automation

Automation refers to the use of technology to perform tasks that were previously done manually. In recent years, automation has…

What is Jevons Effect? Jonathan Poland

What is Jevons Effect?

Jevons paradox, also known as the Jevons effect, is a phenomenon in which an increase in the efficiency of resource…

Operating Model Jonathan Poland

Operating Model

An operating model is a framework that outlines how a business operates. It typically covers how a business produces and…

Decision Costs Jonathan Poland

Decision Costs

Decision costs refer to the costs associated with making a decision. These costs can take many forms, including the time…

Structural Capital Jonathan Poland

Structural Capital

Structural capital is one of the three primary components of intellectual capital, and consists of the supportive infrastructure, processes, and…

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Team Manager Jonathan Poland

Team Manager

A team manager is responsible for directing and controlling an organizational unit. This leadership role involves authority and accountability for…

Conceptual Framework Jonathan Poland

Conceptual Framework

A conceptual framework is a theoretical structure that represents and organizes a set of concepts and ideas. It is used…

Customer Advocacy Jonathan Poland

Customer Advocacy

Customer advocacy is a customer service strategy that involves employees representing and fighting for the interests of customers, rather than…

Ease of Use Jonathan Poland

Ease of Use

Ease of use refers to the usability of a product, service, tool, process, or environment, and is an important factor…

Pricing Techniques Jonathan Poland

Pricing Techniques

Pricing involves carefully considering various factors in order to determine a price that will maximize a company’s profits over the…

Scaling 101 Jonathan Poland

Scaling 101

Scaling is the process of increasing the size, scope, or reach of a business, product, or service. This can involve…

Segregation of Duties Jonathan Poland

Segregation of Duties

Segregation of duties is a principle in internal control that aims to reduce the risk of fraud or errors by…

Revenue Operations Jonathan Poland

Revenue Operations

Revenue operations, also known as RevOps, is the practice of overseeing and optimizing an organization’s core sales processes. This includes…

What is Globalization? Jonathan Poland

What is Globalization?

Globalization refers to the increasing interconnectedness and interdependence of the world’s economies, cultures, and populations, brought about by advances in…

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