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White Labeling

White label refers to products or services that are produced and designed…

Brand Image

Brand image is the overall perception that consumers and the public have…

Brand Equity

Brand equity refers to the value that a brand adds to a…

Brand Loyalty

Brand loyalty refers to the degree to which a consumer consistently prefers…

Customer Research

Customer research involves gathering information and insights about customers in order to…

Proof of Concept

A proof of concept (POC) is a demonstration that a certain idea…

Alliance Marketing

Alliance marketing refers to a strategic partnership between two or more organizations…

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Strategic Planning Techniques Jonathan Poland

Strategic Planning Techniques

Strategic planning is the process of defining an organization’s direction and making decisions on allocating its resources to pursue this…

Product Markets Jonathan Poland

Product Markets

A product market is a venue where buyers and sellers can exchange goods or services. Product markets can be large…

Brand Analysis Jonathan Poland

Brand Analysis

Brand analysis is the process of systematically and thoroughly examining a brand in order to develop strategies, plans, evaluations, metrics,…

Fixed Assets Jonathan Poland

Fixed Assets

Fixed assets are long-term resources that are owned by a business and are used to generate future economic benefits. In…

Over-positioning Jonathan Poland

Over-positioning

Over-positioning refers to the practice of positioning a brand in a way that is too narrow or limited, potentially limiting…

Data Science Jonathan Poland

Data Science

Data science is the use of mathematical and statistical methods, machine learning algorithms, and other techniques to extract meaning and…

Fair Competition Jonathan Poland

Fair Competition

Fair competition refers to competition between businesses that is open and equitable, allowing all participants to compete on an equal…

Customer Acquisition Jonathan Poland

Customer Acquisition

Customer acquisition is the process through which a business attracts and persuades consumers to avail its products or services, thereby…

What is a Flagship? Jonathan Poland

What is a Flagship?

A flagship is a product or service that represents the best a company has to offer and is intended to…

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Customer Service Principles Jonathan Poland

Customer Service Principles

Customer service principles are guidelines that an organization follows to shape its service strategy, policies, procedures, measurement, and culture. These…

What is an Economic Bad? Jonathan Poland

What is an Economic Bad?

An economic bad refers to a negative outcome or impact that results from business activity and consumption. This is in…

Business Decisions Jonathan Poland

Business Decisions

A business decision is a commitment made by a company, team, or individual employee to a specific course of action.…

Soft Skills Jonathan Poland

Soft Skills

Soft skills are a broad and diverse set of abilities that are essential for success in many areas of life,…

Data Security Jonathan Poland

Data Security

Data security is the practice of protecting data from unauthorized access, use, modification, destruction, or deletion. It is a key…

Brand Metrics Jonathan Poland

Brand Metrics

Brand metrics are used to assess the effectiveness of branding efforts and marketing strategies in terms of brand identity, positioning,…

Captive Market Jonathan Poland

Captive Market

A captive market is a market where a group of customers is forced to buy from a limited number of…

Veblen Goods Jonathan Poland

Veblen Goods

Veblen goods are a type of consumer good that is perceived as being more valuable or desirable because of its…

What is Media? Jonathan Poland

What is Media?

Media refers to the various channels through which information and entertainment can be delivered.

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