Original Equipment Manufacturer

Original Equipment Manufacturer

Original Equipment Manufacturer Jonathan Poland

An OEM (original equipment manufacturer) is a company that produces parts or equipment that is used in the manufacture of another company’s products. OEMs typically produce components or subsystems that are then integrated into the final product by the original equipment manufacturer (OEM). OEMs can be found in a variety of industries, including automotive, electronics, and medical equipment. OEMs are different from aftermarket manufacturers, who produce replacement parts or accessories for products that have already been sold to consumers.

Software
A software company that makes an operating system for computers and mobile devices.

Auto Parts
A manufacture of tires that are mostly sold on new vehicles.

Machinery
A maker of big construction or farming equipment

Electronics
A popular brand of car stereo that are offered as standard or optional equipment on vehicles.

Energy
A brand of solar panels that are offered by a builder of new homes.

Fashion
A brand of zippers that are included in the products of other fashion brands.

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Marketing Communications

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Growth Strategy

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Buying Behavior

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Design-Driven Development Jonathan Poland

Design-Driven Development

Design-driven development is a product development approach that places a strong emphasis on design, with a focus on form, function,…

Cost Effectiveness Jonathan Poland

Cost Effectiveness

Cost effectiveness is the measure of the relationship between the costs and outcomes of a program, project, or intervention. It…

What is an Intermediary? Jonathan Poland

What is an Intermediary?

An intermediary is a person or organization that acts as a go-between or intermediary for two or more parties in…

Dismissing Employees Jonathan Poland

Dismissing Employees

Letting go (aka firing) employees is a difficult and sensitive task, and it’s important to handle it with care and…

Intellectual Property Jonathan Poland

Intellectual Property

Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names…

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What is a Turnaround Strategy?

A turnaround strategy is a business plan that is implemented when a company is facing financial difficulties or declining performance.…

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Brand Status Jonathan Poland

Brand Status

Brand status refers to the social standing that is associated with a particular brand. Customers may use brands as a…

Technology Risk Jonathan Poland

Technology Risk

Technology risk refers to the risk that technology shortcomings may result in losses for a business. This can include the…

Competition Jonathan Poland

Competition

Competition is a term that refers to the act of engaging in a contest with others in order to determine…

Do-It-Yourself Lobbying 150 150 Jonathan Poland

Do-It-Yourself Lobbying

Yes, it is possible to lobby the government without hiring a professional lobbyist. Lobbying, in its essence, involves advocating for…

Types of Efficiency Jonathan Poland

Types of Efficiency

Efficiency refers to the relationship between the amount of input used to produce something and the amount of output that…

Personal Selling Jonathan Poland

Personal Selling

Personal selling is a type of sales approach that involves face-to-face interaction with potential customers. Unlike other forms of sales,…

Value of Offerings Jonathan Poland

Value of Offerings

Value is a concept that refers to the usefulness, worth, and importance that customers assign to products and services. This…

Types of Infrastructure Jonathan Poland

Types of Infrastructure

In an industrial economy, the production of tangible goods and infrastructure plays a central role. This type of economy has…

Examples of Respect Jonathan Poland

Examples of Respect

Respect is the recognition and understanding of the inherent value and worth of people, animals, and things. It is a…