The interaction that shapes a market economy. Market forces are the factors that determine the supply and demand for a…
Market potential is the entire size of the market for a product at a specific time. It represents the upper limits of the market for a product. Market potential is usually measured either by sales value or sales volume.
Serviceable market is the part of the total addressable market that can actually be reached.
Business strategy is the set of actions and decisions that a business takes in order to achieve its goals and…
Market penetration is the percentage of a target market that purchased a company’s product or service over a period of time.
Business operations refer to the processes and activities that are involved in the production of goods and services in an…
Operational efficiency can be defined as the ratio between the inputs to run a business and the output gained from the business. It is primarily a metric that measures the efficiency of profit earned as a function of operating costs.
Sales and marketing are the lifeblood of business and should be integrated into one function to drive business and brand narrative.
Technology is an important component of every business, constantly reshaping entire industries. Keeping pace with new and emerging technology can…
