Intangible Assets

Intangible Assets

Intangible Assets Jonathan Poland

Intangible assets are non-physical assets that have monetary value and are expected to generate economic benefits for an organization. They are also known as intellectual property or intangible capital.

Examples of intangible assets include patents, trademarks, copyrights, trade secrets, licenses, and brand value. These assets can be created, developed, and acquired by organizations, and they can provide a competitive advantage by enabling the organization to differentiate itself from its competitors.

Intangible assets can be difficult to value and manage, as they do not have a tangible form and are often not reflected on the balance sheet. However, they can be a significant source of value for an organization and should be managed carefully to maximize their potential.

There are several ways in which organizations can manage and protect their intangible assets, including:

  • Conducting regular assessments to identify and quantify intangible assets
  • Establishing processes for tracking and protecting intangible assets
  • Developing strategies to monetize intangible assets, such as licensing or selling intellectual property
  • Implementing appropriate legal protections, such as patents, trademarks, and copyrights

Overall, intangible assets are an important component of an organization’s intellectual capital and can play a key role in driving innovation and growth.

Learn More
Sales Promotion Jonathan Poland

Sales Promotion

Sales promotion refers to the use of various incentives and discounts to encourage customers to make a purchase. These promotions…

Strategic Thinking Jonathan Poland

Strategic Thinking

Strategic thinking is the process of considering the long-term direction and needs of an organization, and developing plans and strategies…

Branding Jonathan Poland

Branding

A brand is a name, term, design, symbol, or other feature that distinguishes one seller’s goods or services from those…

Risk Tolerance Jonathan Poland

Risk Tolerance

A risk is the possibility of an adverse event occurring, while a trigger is the root cause of that event.…

Types of Fallacies Jonathan Poland

Types of Fallacies

A fallacy is an error in reasoning that can lead to an incorrect conclusion. Fallacies can be found in arguments,…

Data Security Jonathan Poland

Data Security

Data security is the practice of protecting data from unauthorized access, use, modification, destruction, or deletion. It is a key…

Autonomous System Jonathan Poland

Autonomous System

An autonomous system is a system that is capable of functioning independently, without the need for human intervention. Autonomous systems…

What is an Intermediary? Jonathan Poland

What is an Intermediary?

An intermediary is a person or organization that acts as a go-between or intermediary for two or more parties in…

Managed Services Jonathan Poland

Managed Services

Managed services refer to a range of IT and business services that are outsourced to a third-party provider. These services…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Cost Benefit Analysis Jonathan Poland

Cost Benefit Analysis

Cost-benefit analysis (CBA) is a systematic approach to evaluating the costs and benefits of a project, program, or policy to…

Sales Promotion Jonathan Poland

Sales Promotion

Sales promotion refers to the use of various incentives and discounts to encourage customers to make a purchase. These promotions…

Geographic Segmentation Jonathan Poland

Geographic Segmentation

Geographic segmentation is a marketing strategy that involves dividing a target market into smaller groups based on geographical characteristics such…

Environmental Challenges Jonathan Poland

Environmental Challenges

Environmental issues are detrimental changes to the Earth’s natural surroundings that negatively impact the current quality of life for individuals…

Attribution Marketing Jonathan Poland

Attribution Marketing

Attribution marketing is the practice of identifying and analyzing the key events or actions that contribute to customer purchases or…

Relationship Building Jonathan Poland

Relationship Building

Relationship building is the act of establishing and maintaining social connections with others. This is a crucial business skill that…

Customary Pricing Jonathan Poland

Customary Pricing

Customary pricing refers to the pricing practices that are considered typical or normal in a particular industry or market. This…

What is Reliability? Jonathan Poland

What is Reliability?

Reliability is a measure of the ability of a product or service to perform consistently and predictably over time. It…

Technology Skills Jonathan Poland

Technology Skills

Technology skills refer to the talents and abilities related to information technology and physical technology, such as machines. This includes…