In-Store Marketing
In-store marketing refers to the use of physical retail locations, such as stores and showrooms, as a platform for marketing…
The global department stores industry, valued at $450 billion in 2022, has a projected CAGR of 1.5% from 2021 to 2026, with the United States being the largest market. These large-scale retail establishments offer a variety of products, such as clothing, accessories, home goods, and electronics. The industry is segmented based on store type, distribution channel, and product categories. Key trends include digital transformation, omnichannel retail, personalization, and enhancing store experiences. The industry faces challenges, such as competition from e-commerce, changing consumer preferences, and high operating costs.