Data Asset

Data Asset

Data Asset Jonathan Poland

A data asset is any data that is expected to produce future financial returns. The value of a data asset can vary significantly depending on the specific industry and business model in which it is used. For example, data that is highly valuable to one industry may have little value to another industry. It is important for businesses to carefully assess the potential value of their data assets and to develop strategies for leveraging them to generate revenue.

Designs & Methods
Intellectual property such as patents, designs and trade secrets.

Knowledge
Documents and diagrams designed to share knowledge. The term data asset is only applied to knowledge that you own such as a document produced by an employee.

Media
Media such as a film that you produced.

Transactions & Interactions
Historical commercial transactions and interactions. This may have value for decision support and optimization activities.

User Input
User input such as social media posts. This can have value as content or to analyze for decision making or research.

Sensor Data
Data collected from sensors such as a weather research database that contains historical weather station data.

Calculated Data
Calculations such as a market demand forecast generated by an algorithm using hundreds of factors.

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Risk Management Process Jonathan Poland

Risk Management Process

Risk management is the practice of identifying and mitigating potential risks that could result in financial losses or other negative…

Product Demand Jonathan Poland

Product Demand

Product demand refers to the desire or need for a particular product or service in the market. It is a…

What is a Flagship? Jonathan Poland

What is a Flagship?

A flagship is a product or service that represents the best a company has to offer and is intended to…

Business Relationships Jonathan Poland

Business Relationships

Business relationships are the connections, interactions, and communications between a company and its stakeholders. These relationships can have value for…

Top-down vs Bottom-up Jonathan Poland

Top-down vs Bottom-up

Top-down and bottom-up are opposing approaches to thinking, analysis, design, decision-making, strategy, management, and communication. The top-down approach begins with…

Price Optimization Jonathan Poland

Price Optimization

Price optimization is the process of using data and analytical methods to determine the optimal price for a product or…

Capability Analysis Jonathan Poland

Capability Analysis

Capability analysis is the process of evaluating the capabilities of an organization, system, or process in order to identify its…

Barriers to Entry Jonathan Poland

Barriers to Entry

Barriers to entry refer to factors that make it difficult for new companies to enter a particular market. These barriers…

Segregation of Duties Jonathan Poland

Segregation of Duties

Segregation of duties is a principle in internal control that aims to reduce the risk of fraud or errors by…

Content Database

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Advertising Objectives Jonathan Poland

Advertising Objectives

Advertising objectives are the specific goals that an advertising message or campaign aims to achieve. These objectives can be used…

Management Efficiency Jonathan Poland

Management Efficiency

Management efficiency refers to the ability of a company or organization to effectively utilize its resources, such as capital, labor,…

Feedback Loop Jonathan Poland

Feedback Loop

A feedback loop is a process in which the output of a system is used as input to adjust the…

Law of Supply and Demand Jonathan Poland

Law of Supply and Demand

The Law of Supply and Demand is one of the fundamental principles of economics. It states that the quantity of…

Puffery Jonathan Poland

Puffery

Puffery refers to exaggerated or overstated claims in marketing communications. It is a legal concept that acknowledges that customers expect…

Change Management Jonathan Poland

Change Management

Change management is the process of planning and implementing changes within an organization. It involves analyzing the current state of…

Telecommuting Jonathan Poland

Telecommuting

Telecommuting, also known as remote work or working from home, is a type of flexible work arrangement in which employees…

What is a Lifestyle Brand? Jonathan Poland

What is a Lifestyle Brand?

A lifestyle brand is a type of brand that is designed to appeal to a particular way of life or…

Business Scale Jonathan Poland

Business Scale

Business scale refers to the impact that a company’s size has on its competitive advantage. A scalable business is one…