Building Trust

Building Trust

Building Trust Jonathan Poland

To build trust, it is necessary to engage in ongoing behavior that helps people trust you. In general, people tend to trust those they know well and admire. Therefore, getting to know people well is the key to building trust. In a business setting, this means being visible and actively involved. The third component of trust, admirable behavior, varies depending on the situation. For example, you might trust a surfer for their skill and bravery, or you might trust your accountant for their professionalism and attention to detail. Building trust is not a single skill, but rather a combination of various character traits and talents.

Trust is related to social status, social proof and reputation. For example, an employer may trust a new hire who is well known in their industry. People like and trust people who like and trust them. As such, traits such as openness, optimism and a trusting nature tend to generate trust. It is rare for highly distrustful people to enjoy much trust themselves. Building trust often benefits from restraint and self-control. Building trust is a slow process of cultivation that can be damaged in a moment. For example, people who are prone to emotional outbursts or a cruel wit may have trouble building trust.

The following is a list of habits that tend to build trust.

  • Accountability
  • Accuracy
  • Ambition
  • Authenticity
  • Bravery
  • Rapport
  • Calmness
  • Candor
  • Charisma
  • Commitment
  • Communication
  • Competence
  • Conviction
  • Coolness
  • Credibility
  • Diligence
  • Dutiful
  • Engagement
  • Flexible
  • Generosity
  • Helpfulness
  • Honesty
  • Humility
  • Humor
  • Impartial
  • Inventive
  • Involvement
  • Kindness
  • Leadership
  • Likeable
  • Loyal
  • Making/Keeping Commitments
  • Openness
  • Passion
  • Patience
  • Peaceful
  • Personal Presence
  • Politeness
  • Practical
  • Pragmatic
  • Productivity
  • Professionalism
  • Refinement
  • Reliability
  • Resilience
  • Respectful
  • Responsibility
  • Responsiveness
  • Restraint
  • Self-Confidence
  • Self-Control
  • Self-Direction
  • Sociability
  • Storytelling
  • Strength
  • Thoughtfulness
  • Trusting
  • Unaffectedness

Learn More

Market Penetration Jonathan Poland

Market Penetration

Market penetration refers to the process of increasing the market share of a company’s existing products or services within a…

Operations Planning Jonathan Poland

Operations Planning

Operations planning involves identifying and implementing strategies and tactics to optimize the core processes and practices that enable a business…

Employee Engagement Jonathan Poland

Employee Engagement

Employee engagement is a measure of how motivated, committed, and involved an employee is in their work. Research has shown…

What is Fractional Reserve Banking? Jonathan Poland

What is Fractional Reserve Banking?

Fractional-reserve banking is a system in which banks are only required to hold a fraction of the deposits they receive…

Brand Image Jonathan Poland

Brand Image

Brand image is the overall perception that consumers and the public have of a brand. It is the way that…

Chaos Theory Jonathan Poland

Chaos Theory

Chaos theory is a branch of mathematics that studies the behavior of complex systems and the impact of small changes…

Performance Risk Jonathan Poland

Performance Risk

Performance risk refers to the potential negative consequences that a business may face if a product, service, program, or project…

Brand Metrics Jonathan Poland

Brand Metrics

Brand metrics are used to assess the effectiveness of branding efforts and marketing strategies in terms of brand identity, positioning,…

Business Capability Jonathan Poland

Business Capability

A business capability is a broad term that refers to the things that a business is able to do or…

Learn More

Relationship marketing Jonathan Poland

Relationship marketing

Relationship marketing is a type of marketing that focuses on building long-term, mutually beneficial relationships with customers, rather than just…

What is Marketability? Jonathan Poland

What is Marketability?

The marketability of a brand, product, or service refers to its competitiveness within a market. It is the likelihood that…

Preventive Maintenance Jonathan Poland

Preventive Maintenance

Preventive maintenance is a type of maintenance that is designed to prevent failures and extend the lifespan of assets, including…

Data Asset Jonathan Poland

Data Asset

A data asset is any data that is expected to produce future financial returns. The value of a data asset…

Business Verbs Jonathan Poland

Business Verbs

Business verbs are action words that are commonly used in business communication to describe goals, plans, and achievements. These verbs…

Strategic Partnership Jonathan Poland

Strategic Partnership

A strategic partnership is a relationship between two or more organizations that is characterized by mutual cooperation and the sharing…

Research Design Jonathan Poland

Research Design

Research design is the overall plan or approach that a researcher follows in order to study a particular research question.…

Internal Controls Jonathan Poland

Internal Controls

Internal controls refer to the structures, processes, practices, reports, measurements, and systems that are implemented within an organization to support…

Customer Journey Jonathan Poland

Customer Journey

A customer journey is the experience that a customer has with a company or brand over time, from their perspective.…