An augmented product is a product that includes intangible benefits beyond the physical product itself. These intangible benefits may include…
Risk management is the process of identifying, assessing, and mitigating potential risks to an organization’s assets, operations, and reputation. It…
Puffery refers to exaggerated or overstated claims in marketing communications. It is a legal concept that acknowledges that customers expect…
Economic relations between nations refer to the economic interactions that occur between them. These interactions can include the exchange of…
A thought experiment is a mental exercise that involves exploring the implications or consequences of a hypothetical idea, story, or…
Performance risk refers to the potential negative consequences that a business may face if a product, service, program, or project…
Management approaches are methods or techniques that are used to direct and control an organization. These approaches may be adopted…
An exit interview is a formal meeting or conversation that takes place when an employee is leaving an organization, regardless…
A pull strategy is a marketing approach in which a company creates demand for its product or service by promoting…
