Terms + Topics
Marketing Metrics Jonathan Poland

Marketing Metrics

Marketing metrics are a way to evaluate the success of marketing efforts at various levels, such as the organization, team,…

Product Analysis Jonathan Poland

Product Analysis

Product analysis is the process of evaluating a product for the purpose of product development, review, or purchasing. This evaluation…

What is Media? Jonathan Poland

What is Media?

Media refers to the various channels through which information and entertainment can be delivered.

Brand Quality Jonathan Poland

Brand Quality

Brand quality is the perception of the level of excellence that a brand achieves in the eyes of its customers.…

Financial Controls Jonathan Poland

Financial Controls

Financial controls are the policies, procedures, and processes that an organization puts in place to manage and protect its financial…

What is Knowledge? Jonathan Poland

What is Knowledge?

Knowledge is the understanding, skills, and expertise that humans acquire through experience, education, and research. It can take many forms,…

Labor Productivity Jonathan Poland

Labor Productivity

Labor productivity is a measure of the efficiency with which labor is used to produce goods and services. It is…

Corporate Reputation Jonathan Poland

Corporate Reputation

Corporate reputation refers to the collective perceptions or attitudes that various stakeholders, such as communities, customers, employees, partners, and regulators,…

Pre-Sales Jonathan Poland

Pre-Sales

The term “pre-sales” can refer to a range of different things depending on the industry in which it is used.…

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Customer Journey Jonathan Poland

Customer Journey

A customer journey is the experience that a customer has with a company or brand over time, from their perspective.…

Asset Based Lending Jonathan Poland

Asset Based Lending

Asset-based lending (ABL) is a type of business financing in which a loan or line of credit is secured by…

Working Style Jonathan Poland

Working Style

Working style refers to an individual’s preferred approach to performing their job and completing tasks. This can include factors such…

Baxter Jonathan Poland

Baxter

Baxter International Inc. is a global healthcare company that develops and manufactures medical products and services for a wide range…

Real Estate Investing Jonathan Poland

Real Estate Investing

Real estate investing refers to the process of buying, owning, managing, and selling real estate properties for the purpose of…

Niche Market Examples Jonathan Poland

Niche Market Examples

A niche is a specific group of consumers who have distinct preferences and needs. These groups are often smaller than…

Infrastructure Risk Jonathan Poland

Infrastructure Risk

Infrastructure risk refers to the potential negative consequences that a business may face as a result of failures in core…

What is the Snob Effect? Jonathan Poland

What is the Snob Effect?

The snob effect refers to the phenomenon of a brand losing its prestige and exclusivity as it becomes more widely…

Budget Risk Jonathan Poland

Budget Risk

Budget risk refers to the potential negative consequences that a business may face as a result of budgeting errors or…