Terms + Topics
Variable Pricing Jonathan Poland

Variable Pricing

Variable pricing is a pricing strategy in which prices are set based on real-time data and can vary depending on…

Strategy 101 Jonathan Poland

Strategy 101

Business strategy is the set of actions and decisions that a business takes in order to achieve its goals and…

Business Scale Jonathan Poland

Business Scale

Business scale refers to the impact that a company’s size has on its competitive advantage. A scalable business is one…

Attention Economics Jonathan Poland

Attention Economics

Attention economics is a field of study that focuses on the value of human attention as a limited and highly…

Competitor Analysis Jonathan Poland

Competitor Analysis

Competitor analysis is the process of gathering and analyzing information about competitors in a market in order to understand their…

What is Air Gap? Jonathan Poland

What is Air Gap?

An air gap is a computer network that is physically isolated from other networks, including the internet. This isolation is…

Lobbying vs Government Contracts 150 150 Jonathan Poland

Lobbying vs Government Contracts

A government contract and lobbying the government are two distinct activities within the realm of government and private sector interactions.…

Advantages vs Disadvantages of Technology Jonathan Poland

Advantages vs Disadvantages of Technology

Technology has brought many advantages to modern society, and has greatly improved the way we live and work. Some of…

Advertising Strategies Jonathan Poland

Advertising Strategies

Advertising involves paying to disseminate a message or promote a product or service to a public audience through various media…

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Brand Authenticity Jonathan Poland

Brand Authenticity

Brand authenticity is the degree to which a brand accurately represents itself and its values to consumers. It is the…

Payback Theory Jonathan Poland

Payback Theory

Let’s say you live in a town with two bakeries for sale at $1 million each. Both offer similar products…

Sticky Prices Jonathan Poland

Sticky Prices

Sticky prices are a common phenomenon in many markets, and they can have a significant impact on the overall economy.…

Environmental Challenges Jonathan Poland

Environmental Challenges

Environmental issues are detrimental changes to the Earth’s natural surroundings that negatively impact the current quality of life for individuals…

Product Knowledge Jonathan Poland

Product Knowledge

Product knowledge refers to the ability to effectively communicate information and answer questions about a product or service. This knowledge…

Retrenchment Strategy Jonathan Poland

Retrenchment Strategy

Retrenchment is a business strategy that involves reducing the size or scope of a company in order to improve efficiency…

Inverted Yield Curve Jonathan Poland

Inverted Yield Curve

The inverted yield curve is a financial phenomenon that has garnered significant attention because of its historical association with upcoming…

Decision Tree Jonathan Poland

Decision Tree

A decision tree is a graphical representation of a decision-making process. It is a flowchart-like structure that shows the various…

Agile Change Management Jonathan Poland

Agile Change Management

Agile change management is the practice of leading continuous delivery processes in which changes are shipped within weeks. This approach…