Terms + Topics
Talent Management Jonathan Poland

Talent Management

Talent management is the process of identifying, developing, and retaining highly skilled and capable employees within an organization. It involves…

Team Manager Jonathan Poland

Team Manager

A team manager is responsible for directing and controlling an organizational unit. This leadership role involves authority and accountability for…

Brand Analysis Jonathan Poland

Brand Analysis

Brand analysis is the process of systematically and thoroughly examining a brand in order to develop strategies, plans, evaluations, metrics,…

Concept Selling Jonathan Poland

Concept Selling

Concept selling is a approach to marketing and sales that involves framing unique selling propositions as a story that customers…

Fiduciary Duty Jonathan Poland

Fiduciary Duty

Fiduciary duty refers to the legal obligation of one party to act in the best interests of another party. This…

Types of Work Jonathan Poland

Types of Work

Work refers to any productive activity or pursuit that is undertaken in order to create value. There are countless types…

Added Value Jonathan Poland

Added Value

The total combined industries of consumer goods and services.

Marketing Theories Jonathan Poland

Marketing Theories

Marketing is the process of identifying customer needs and developing strategies to meet those needs. This involves conducting market research,…

What Is Innovation Capital? Jonathan Poland

What Is Innovation Capital?

Innovation capital is a form of intellectual capital that refers to the resources and processes that an organization uses to…

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Real Estate Investing Jonathan Poland

Real Estate Investing

Real estate investing refers to the process of buying, owning, managing, and selling real estate properties for the purpose of…

Management Challenges Jonathan Poland

Management Challenges

Management challenges are obstacles, difficulties, or inefficiencies that make it difficult for managers to achieve their goals and objectives. These…

Operational Efficiency Jonathan Poland

Operational Efficiency

Operational efficiency can be defined as the ratio between the inputs to run a business and the output gained from the business. It is primarily a metric that measures the efficiency of profit earned as a function of operating costs.

Types of Process Jonathan Poland

Types of Process

A process is a systematic, controlled, and repeatable way of working that is used to achieve specific goals or outcomes.…

Military Contracts 150 150 Jonathan Poland

Military Contracts

Military spending contracts are agreements between a government or its defense department and private companies or suppliers for the provision…

Sales Data Jonathan Poland

Sales Data

Sales data is a type of business intelligence that provides information about the performance of a company’s sales activities. This…

Value Added Reseller Jonathan Poland

Value Added Reseller

A value added reseller (VAR) is a company that buys products from manufacturers or distributors and then resells them to…

Strategic Planning Jonathan Poland

Strategic Planning

The strategic planning process is a systematic way for an organization to set its goals and develop the actions and…

What is a Focus Group? Jonathan Poland

What is a Focus Group?

A focus group is a research method in which a small, diverse group of people are brought together to discuss…