Key Employees

Key Employees

Key Employees Jonathan Poland

Key employees, or key personnel, are individuals who possess unique skills, knowledge, or connections that make their prolonged absence or departure likely to cause significant business disruptions or losses. In a startup or small business, it is possible for all employees to be considered key. In a large organization, however, only a few dozen employees may be considered key. This does not necessarily include the executive team, as regular employees can also be key, and executives can often leave without causing disruptions to the business.

Key employee shouldn’t be confused with authority. For example, the Head of HR may have much authority but a firm may continue to execute without them if there are 10 directors in HR who will do just as well in their role. Also, key employee is not the same as a key role. A key role is a position that is important to your strategy, revenue or operations. In some cases, a key role can be filled by many people such that the employee in this role isn’t necessarily key. For example, a firm may not function without a Head of Sales Operations. However, the person in that role may be simply following a well defined process.

Key employees can be defined by unusual levels of performance in an important role. For example, a creative director who originated product ideas that produced blockbuster sales. Relationships can create key employees. For example, a recruiter with strong relationships at several key universities such that they have an edge over the competition. Obscure situational knowledge can create key employees. For example, a technical specialist who is the only one who knows how to maintain a legacy system that is critical to your operations.

In some cases a combination of talent and productivity makes someone a key employee. This is especially true in domains such as software development where talent vastly improves productivity and quality. In some cases, a star developer produces more functionality at higher quality than hundreds of regular developers such that their productivity is several magnitudes higher than average.

The following are common examples of key employees.

Business Development Manager Chief Architect
Chief Executive Officer (CEO) Chief Financial Officer (CFO)
Chief Information Officer (CIO) Chief Information Security Officer (CISO)
Chief Marketing Officer (CMO) Chief Operating Officer (COO)
Chief Risk Officer (CRO) Chief Technology Officer (CTO)
Controller Creative Director
Customer Advocates (e.g. Head of Customer Success) Customer Service Manager
Engineering Manager General Counsel
Head of HR Head of Recruiting
Head of Sales Internal Auditor / Audit Manager
Managing Partner Operations Manager
Product Designer Product Manager
Research Director Researcher
Revenue Manager Salesperson
Software Architect Software Developer
Strategy Manager Technology Specialist
Learn More
What is Big Data? Jonathan Poland

What is Big Data?

Big data refers to extremely large and complex datasets that are difficult to process using traditional data processing tools. These…

Competitor Analysis Jonathan Poland

Competitor Analysis

Competitor analysis is the process of gathering and analyzing information about competitors in a market in order to understand their…

Cost Advantage Jonathan Poland

Cost Advantage

A cost advantage refers to the ability of a company to produce a product or offer a service at a…

Innovation Risk Jonathan Poland

Innovation Risk

Innovation is a proactive approach to business and design that aims to make significant improvements, rather than simply making incremental…

Program Risk Jonathan Poland

Program Risk

Program risk refers to the likelihood of a program failing to achieve its goals due to potential outcomes. This type…

Research Types Jonathan Poland

Research Types

Research is the process of systematically seeking and interpreting knowledge through inquiry, observation, experimentation, and analysis. It is a way…

Customer Needs Jonathan Poland

Customer Needs

Customer needs are the factors that make a product or service valuable to a customer. These needs can be functional,…

Original Research Jonathan Poland

Original Research

Original research refers to the creation of new knowledge through the investigation of a topic or problem. This can involve…

Market Saturation Jonathan Poland

Market Saturation

Market saturation refers to a state in which a particular market is filled with a high number of similar products…

Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Risk Management 101 Jonathan Poland

Risk Management 101

Risk management is the process of identifying, assessing, and mitigating potential risks to an organization’s assets, operations, and reputation. It…

Top-down vs Bottom-up Jonathan Poland

Top-down vs Bottom-up

Top-down and bottom-up are opposing approaches to thinking, analysis, design, decision-making, strategy, management, and communication. The top-down approach begins with…

What is Promotion? Jonathan Poland

What is Promotion?

Promotion refers to any marketing strategy that is aimed at increasing recognition, awareness, and interest in a brand, product, or…

Customer Needs Anlaysis Jonathan Poland

Customer Needs Anlaysis

Customer needs analysis is the process of identifying and understanding the needs and wants of customers in order to develop…

Good Failure Jonathan Poland

Good Failure

Good failure, also known as productive failure, refers to the idea that failure can be a valuable learning experience and…

Sales Quota Jonathan Poland

Sales Quota

A sales quota is a target for the revenue or units sold that a sales department, team, or individual is…

Public Relations Jonathan Poland

Public Relations

Public relations (PR) refers to the practice of managing the spread of information between an organization and its stakeholders. The…

Data Quality Jonathan Poland

Data Quality

Data quality refers to the accuracy, completeness, and reliability of information used for various purposes within an organization. Ensuring high…

Gap Analysis Jonathan Poland

Gap Analysis

A gap analysis is a method used to determine the distance between an organization’s current state and its desired future…