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Niche Market
A niche market is a small and specialized target market that is characterized by unique needs, preferences, and perceptions. These…
Visual Branding
Visual branding is the use of visual elements, such as color, typography, imagery, and design, to create a cohesive and…
Product Extension
Product extension is the practice of introducing new products or product lines that are related to a company’s existing products.…
Business Management
Business management is the process of overseeing and running a business or organization. This involves a wide range of activities,…
Stability
Stability is the ability of a system, organization, or individual to maintain its current state or condition despite external pressures…
Analytics
Analytics is the practice of analyzing data in order to draw insights and inform business decisions. This can include analyzing…
Brand Strategy
Brand strategy is the plan that a company has for building and managing its brand over time. It involves defining…
Toxic Positivity
Top-down and bottom-up are opposing approaches to thinking, analysis, design, decision-making, strategy, management, and communication. The top-down approach begins with…
Alliance Marketing
Alliance marketing refers to a strategic partnership between two or more organizations in which they agree to collaborate on marketing…
