hello

My name is Jonathan.
I help people build assets.

I’ve spent more than 20 years analyzing and forecasting ideas across the global economy. Work that’s covered deals in public and private equity, real estate, and commodities. Today, that work helps business leaders leverage financial data and market insights to drive sustainable value.

about me

This is my journey.
Here’s the story so far…

Born ♓ and raised in the south, moved across 3 states, 2 major cities, and 6 schools in 18 years. Three sport 🏀 🎾 🏌 letter athlete in high school, studied computer science in college, and went into finance summer of 2001.

By November, I was a series 7 licensed broker making 300+ 📞 cold calls a day, finding and pitching deals to HNW investors, and spending nights learning strategies and best practices of top money managers.

Got really good at finding the right stocks and writing reports. Built positions in NXTL, WMB, AAPL, and CHKP. However, it didn’t take long to become disenchanted with industry norms (IYKYK) and after Hurricane Wilma destroyed my office 🏢 decided to start a research service for DIY investors. This was well before newsletters were in vogue.

Spent the next decade picking winners across the capital markets and managing private assets for a select group of clients. By 2015, I had begun working more with entrepreneurs and executives – turning investment strategies into models for better business development.

From 2002 to 2018, my research handily outperformed the S&P 500 with close to 75% accuracy. Subscribers included affluent investors, family offices, and financial professionals with total assets under management reaching well into the billions.

During that run, I helped to create and write the premium newsletter at GuruFocus and have since published over 600 📝 articles, many seen on major financial news sites. Along the way, coached 20+ executives, 2 from the Fortune 1000, and wrote a book 📖 on better investing.

In 2018, I decided to close my research service in order to focus on building a membership for business development, designed mostly for SMEs. Then my grandmother passed, the Covid-19 pandemic happened, my wife gave birth to our first child… all in successive years.

Fast forward to 2026 and I’m still helping people like you drive profit and progress. I wasn’t Ivy League educated or groomed by a major Wall Street Bank, and I’ve given away billions of $$$$ worth of advice in the last 2 decades. Check the resume.

Proof is in the pudding…
Socials
Personal Stuff
  • Scratch golfer when playing regularly
  • Big fan of English football, $MANU
  • Had a ~40” vertical in college, can probably still dunk
  • Avid (albeit average) chess player

Learn More

Channel Structure Jonathan Poland

Channel Structure

Market penetration is the percentage of a target market that purchased a company’s product or service over a period of time.

Price Economics Jonathan Poland

Price Economics

Price economics, also known as pricing strategy, is the study of how businesses determine the price of their products and…

Industrial Design Jonathan Poland

Industrial Design

Industrial design involves creating designs for mass-produced products. A common principle in industrial design is that the design should be…

Strategic Drivers Jonathan Poland

Strategic Drivers

Strategic drivers are factors that influence the success of an organization’s strategy and shape the direction of its business. They…

Rites of Passage Jonathan Poland

Rites of Passage

A rite of passage is a ceremony or event that marks an important transition or milestone in a person’s life.…

Sales Metrics Jonathan Poland

Sales Metrics

Sales metrics are commonly used to assess the performance of a sales team or individual salesperson. These metrics can be…

Solution Selling Jonathan Poland

Solution Selling

Solution selling is a type of sales approach that focuses on offering customers a tailored solution to their problems, rather…

Capital Expenditures Jonathan Poland

Capital Expenditures

Capital expenditures, also known as capital expenses or capex, refer to the money that a company spends to acquire, maintain,…

Brand Vision Jonathan Poland

Brand Vision

A brand vision is a statement that paints a picture of the future your brand. Brand vision is the long-term…