My name is Jonathan.
I help people build assets.

I’ve spent 20+ years analyzing and forecasting investments across the global economy. Work that’s covered deals in public and private equity, real estate, and commodities. Today, I help key decision makers leverage financial data and market insights to drive better business results.

📚 my story  🗄️ archives

about me

This is my journey.
Here’s the story so far…

Born ♓ and raised in the south, moved across 3 states, 2 major cities, and 6 schools in 18 years. Three sport 🏀 🎾 🏌 letter athlete in high school, studied computer science in college, and went into finance summer of 2001.

By November, I was a series 7 licensed broker making 300+ 📞 cold calls a day, finding and pitching deals to HNW investors, and spending nights learning strategies and best practices of top money managers.

Got really good at finding the right stocks and writing reports. Built positions in NXTL, WMB, AAPL, and CHKP. However, it didn’t take long to become disenchanted with industry norms (IYKYK) and after Hurricane Wilma destroyed my office 🏢 decided to start a research service for DIY investors. This was well before newsletters were in vogue.

Spent the next decade picking winners across the capital markets and managing private assets for a select group of clients. By 2015, I had begun working more with entrepreneurs and executives – turning investment strategies into models for better business development.

From 2002 to 2018, my research handily outperformed the S&P 500 with close to 75% accuracy. Subscribers included affluent investors, family offices, and financial professionals with total assets under management reaching well into the billions.

During that run, I helped to create and write the premium newsletter at GuruFocus and have since published over 600 📝 articles, many seen on major financial news sites. Along the way, coached 20+ executives, 2 from the Fortune 1000, and wrote a book 📖 on better investing.

In 2018, I decided to close my research service in order to focus on building a membership for business development, designed mostly for SMEs. Then my grandmother passed, the Covid-19 pandemic happened, my wife gave birth our first child all in successive years.

Fast forward to 2026… and I’m back @thekeybridge still helping people like you drive profit and progress. I’ve given away billions of $$$$ worth of advice in the last 2 decades. Check the track record. I wasn’t Ivy League educated or groomed by a major Wall Street Bank. However, I’ll put my expertise up against anyone in any industry or market.

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Personal Stuff
  • Scratch golfer when playing regularly
  • Big fan of English football, $MANU
  • Had a ~40” vertical in college, can probably still dunk
  • Avid (albeit average) chess player

Learn More

Employee Goals Jonathan Poland

Employee Goals

Employee goals are specific targets or objectives that are set for an individual employee in order to align their work…

Brand Experience Jonathan Poland

Brand Experience

Brand experience refers to the overall perception and feelings that a consumer has while interacting with a brand. It includes…

Revenue Operations Jonathan Poland

Revenue Operations

Revenue operations, also known as RevOps, is the practice of overseeing and optimizing an organization’s core sales processes. This includes…

Storytelling Jonathan Poland

Storytelling

Storytelling is the act of using narrative to communicate information in an engaging and memorable way. Businesses can use storytelling…

Sticky Information Jonathan Poland

Sticky Information

Sticky information is information that is difficult to transfer. This is an analogy that information that knowledge “sticks” to people,…

Types of Revolution Jonathan Poland

Types of Revolution

A revolution is a sudden and significant change to the structure and foundations of a society, often involving conflict and…

Sales Activities Jonathan Poland

Sales Activities

A sales activity is any action or task that a salesperson undertakes in order to achieve revenue. This can include…

Exchange Rate Risk Jonathan Poland

Exchange Rate Risk

Exchange rate risk, also known as currency risk, is the risk that changes in exchange rates will negatively impact the…

Analytics Jonathan Poland

Analytics

Analytics is the practice of analyzing data in order to draw insights and inform business decisions. This can include analyzing…