Hey There!

My name is Jonathan.
I help people build assets.

20+ years analyzing and forecasting complex
assets across the global economy – deals in the
public, private equity, real estate, commodity
markets; helping decision makers turn data
and insights into better business results.

LET'S GET STARTED

First time here? Read My Story
Browse my Content Database
Jonathan Poland © 2025

Hey There!

My name is Jonathan.
I help people build assets.

20+ years analyzing and forecasting
complex issues across the economy;
deals in public + private equity, real
estate, commodity markets; helping
business leaders turn data and
insights into better results.

LET'S GET STARTED

First time here? Read My Story
Browse my Content Database
Jonathan Poland © 2025

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Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Self-Assessment Jonathan Poland

Self-Assessment

Self assessment is the process of evaluating one’s own work performance and identifying areas for improvement. This can be a…

Decision Framing Jonathan Poland

Decision Framing

Decision framing refers to the way in which a choice or dilemma is presented or structured. This includes the language…

Market Development Jonathan Poland

Market Development

Market development is the process of entering new markets to expand revenue and reduce concentration risk. It involves identifying and…

What is the Broken Window Fallacy? Jonathan Poland

What is the Broken Window Fallacy?

The broken window fallacy refers to the idea that the economic benefits of destructive events, such as wars and natural…

Mass Marketing Jonathan Poland

Mass Marketing

Mass marketing, also known as mass media marketing, refers to a marketing strategy that involves using a single marketing message…

Bargaining Power Jonathan Poland

Bargaining Power

Bargaining power is a concept in negotiation theory that refers to the relative ability of parties to influence each other…

Personal Data Jonathan Poland

Personal Data

Personal data is any information that can be used to identify an individual, including their name, date of birth, address,…

How does a plane fly? Jonathan Poland

How does a plane fly?

A plane flies due to a combination of four fundamental forces: lift, weight (gravity), thrust, and drag. These forces work…

Original Research Jonathan Poland

Original Research

Original research refers to the creation of new knowledge through the investigation of a topic or problem. This can involve…

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