Hey There!

My name is Jonathan.
I help people build assets.

20+ years analyzing and forecasting complex
assets across the global economy – deals in the
public, private equity, real estate, commodity
markets; helping decision makers turn data
and insights into better business results.

LET'S GET STARTED

First time here? Read My Story
Browse my Content Database
Jonathan Poland © 2024

Hey There!

My name is Jonathan.
I help people build assets.

20+ years analyzing and forecasting
complex issues across the economy;
deals in public + private equity, real
estate, commodity markets; helping
business leaders turn data and
insights into better results.

LET'S GET STARTED

First time here? Read My Story
Browse my Content Database
Jonathan Poland © 2024

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Content Database

Search over 1,000 posts on topics across
business, finance, and capital markets.

Consumer Services Jonathan Poland

Consumer Services

Consumer services are services that are provided to individual consumers, rather than to businesses or organizations. These services are typically…

Economic Moat Jonathan Poland

Economic Moat

An economic moat is a concept in business strategy that refers to a company’s ability to maintain a competitive advantage…

Competitive Threats Jonathan Poland

Competitive Threats

A competitive threat is a potential source of competition that has not yet materialized, but has the potential to do…

Business Goals Jonathan Poland

Business Goals

Business goals are targets that an organization sets for itself in order to improve its overall strategy and performance. These…

Customer Satisfaction Jonathan Poland

Customer Satisfaction

Customer satisfaction is the practice of measuring how happy customers are with a brand’s products and services. This is typically…

Project Proposal Jonathan Poland

Project Proposal

A project proposal is a document that outlines a proposed project and presents it to potential sponsors or stakeholders for…

Brand Analysis Jonathan Poland

Brand Analysis

Brand analysis is the process of systematically and thoroughly examining a brand in order to develop strategies, plans, evaluations, metrics,…

Brand Switching Jonathan Poland

Brand Switching

Brand switching refers to the act of a customer switching from a brand that they were previously loyal to, to…

Scientific Control Jonathan Poland

Scientific Control

Scientific control is a fundamental principle of experimental research, which is used to minimize the influence of variables other than…

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